BBK’s Oneplus is Working on a Concept Phone

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  • The company has revealed that this concept phone will be showcased at the CES 2020 event
  • Oneplus celebrated its sixth anniversary on 17 December 2019
  • The brand, along with Vivo, Oppo and Realme, works under the umbrella of BBK

OnePpus founder and CEO Pete Lau, recently revealed that the global mobile technology company, will host its own event at CES (Consumer Electronics Show) next month. On 17 December 2019, the sixth anniversary of its founding, the company also announced that it will introduce its first-ever concept phone, the Oneplus Concept One, at the CES 2020.

“For the past six years, Oneplus has been striving to share the absolute best in technology with the world, producing a total of 13 industry-leading smartphones. With this year’s Oneplus 7 Pro, Oneplus delivered the world’s first QHD+ AMOLED 90Hz display and set a new bar for the industry,” read company’s official statement.

Oneplus in top five premium smartphone brands

Oneplus, according to a recent Counterpoint Research report, recaptured its position among the top five OEMs in the segment. It also led the India premium segment, which reached a record high shipment level during the quarter. With the launch of Oneplus 7T and 7T Pro, the OEM now covers a wide portfolio across different price bands in the premium segment targeting users at various price points to upgrade.

As a matter of fact, India’s smartphone shipments in the premium segment (≥ Rs 30,000 or roughly ≥ US $ 493 retail price) grew 66 per cent YoY (year-on-year) to reach an all-time record high in Q3 2019. Among the brands, Oneplus (35 per cent) led the premium market segment followed by Samsung (23 per cent) and Apple (22 per cent). Oneplus grew faster (+95 per cent) than the segment (+66 per cent) and remained the fastest-growing brand.

Oneplus Concept One

The China-based smartphones OEM has named its upcoming concept smartphone as Concept One. Oneplus also confirmed that this concept phone would be the first one in the series.

“The name itself, Concept One, is a clear promise that this device is only the first in a series to come and shows Oneplus’ commitment to applied, innovative technology – bringing users an ever smoother, faster, and more burden-less experience. The Oneplus Concept One demonstrates a vision of both new technology and alternate design approach for the future of smartphones,” read Oneplus’ official statement.

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