Resources told EFY Group that the brand is also going to launch 2019 Bravia TV series in India next month
Sony is gearing up to launch 85-inch and 98-inch 8K technology TVs in India. The launch, as per reliable industry resources, will take place sometime next month. Sony will also be launching its 2019 range of Bravia TVs in sizes varying from 24 to 65-inches.
The industry professionals, on conditions of not being named, said, “Every year TV models change right from 24-inch to 65-inch, but this year Sony will launch 85-inch and 98-inch 8K TVs in India. The 8K TV models have been named Master Series as of now.”
It is to be noted here that the brand is already offering 4K TVs in different sizes in the country. Sony Bravia 65-inch 4K smart TV is retailing for Rs 2,69,999 on a popular e-commerce portal in India. Sony Bravia 85-inch 4k TV is available for Rs 9,99,000 on another e-commerce portal in the country.
Sony’s first 85-inch and 98-inch TVs in India
The Bravia Master series, after being launched, will constitute Sony’s first 85-inch and 98-inch 8K TVs in India. Interestingly, the brand has showcased 85-inch and 98-inch LCD TVs at the CES 2019.
The new TVs, as per the specs showcased at the CES 2019 show, feature 4K content capability at 120 fps and 8K content capability at 60 fps. These TVs will also feature full-spec HDMI 2.1 inputs. Sony is yet to announce the pricing of the complete range.
However, given the increasing competition in the Indian TV market, Sony might not increase the price of TVs. It will also be interesting to see the kind of price tag Sony gives to its first 98-inch offering in the country.
It is worth mentioning here that Sony’s major share of India revenue is generated through sales of its TVs. Rest 40 percent revenue for Sony in India comes from audio products, dgital imaging products and brand’s other portfolios.