Infinix Planning To Launch 7-8 New Smartphones in India in H2 2021


He added that smartphones being the key segment will see more launches as the festive season sets in

Bullish on its growth momentum in the country, Hong-Kong based electronics manufacturer Infinix aims to launch 7-8 new smartphones in India in the second half of the year, as per a media report. 

In a conversation with news agency PTI, Infinix India Chief Executive Officer Anish Kapoor said, “We have had a flurry of launches in the last two months and we will continue to see that. There’s also a lot of focus which continues going to continue on the TV segment, we plan to launch another TV maybe July-end or August, and we are expecting a few products on the TWS as well.” 

He added that smartphones being the key segment will see more launches as the festive season sets in.

He noted that the company continues to grow at a healthy pace, and expects to grow at similar levels as last year.

Infinix recently launched its new smartphone – Smart 5A -priced at Rs 6,499. It features a 5,000 mAh battery, 6.52-inch display, 8MP dual rear camera, and 8MP front camera. 

The device will be available under Jio Exclusive programme, wherein customers can avail an upfront price support of Rs 550 that will be credited into the customer’s bank account, and additional benefits worth Rs 1,199, a statement said.

“Our intent to collaborate with Jio is not only to give users additional price benefits but also to reach out to the consumers who are looking for a budget-friendly smartphone with a seamless network connection,” Kapoor further told PTI.

Jio’s network superiority and combining it with one of Infinix’s best budget devices will come together to realise the dream of democratising technology and living up to Infinix’s value of ‘Ab Mumkin hai’ and ensuring that all our consumers can access technology and fulfill their dreams, he added.

Part of the Transsion Holding group (which also offers Tecno and itel brand of phones), Infinix’s portfolio in India includes smartphones, smart TVs, and other products.

According to research firm Counterpoint, smartphone shipment in India grew by 82 per cent year-on-year in the June 2021 quarter to reach over 33 million units.