- The company is already retailing Reno smartphone series with 10X digital zoom
- Oppo, Vivo, Realme and Oneplus smartphone brands operate under the umbrella of BBK
Oppo is all set to unveil its Reno 2 Series on 28 August 2019. Oppo Reno 2, as per the company, is the brand new breakthrough Reno series smartphone that will come with a slew of photography-enhancing features, including a 48MP Quad camera setup and a 20X digital zoom along with a 5x Hybrid Zoom. The company said that it will also support ultra dark mode allowing users to enjoy ultra-clear night shots and ultra steady video bringing ‘action camera’ level video.
One of Oppo’s recent tweets read, “This world photography day, give wings to your creativity and click pictures of all things quad. Share your best shots with Oppo Reno 2 and Quadcam for a chance to get featured on our page!”
— OPPO India (@OPPOIndia) August 16, 2019
Oppo’s share in the smartphone market
Oppo, as per a report by IDC, recaptured its fourth position with YoY growth of 9.7 per cent in 1Q19, backed by new models such as the K1 (the first ever online-exclusive model for India) and the F11/Pro series, as well as its ongoing affordable A-series.
The company, as per IDC, had a strong 2Q19 quarter with YoY growth of 41.0 per cent, because of affordable A series – A3s and newly launched A1K and A5s. Online channel accounted for 19.1% for the vendor-driven by online exclusive model K1.
It is to be noted here that Oppo, Vivo, Realme, Oneplus, Iqoo and Reno are all smartphone brands that work under the umbrella of China-based BBK. As a matter of fact, BBK will soon foray into smart TV markets through its Oneplus brand as well.
20x digital zoom
The quad camera, as per Oppo, will be offering a 20x digital zoom. The Reno 2 Series’ will also come with ultra dark mode which will elevate the photos beyond naked eye through hardware network-optimized AI noise reduction.
Oppo’s official statement read, “In addition to the unique features, the Reno 2 Series Ultra Steady Video can bring exceptionally clear and smooth video. Approaching the quality level of purpose-built action camera, regardless of users’ active lifestyles – jogging, skiing, cycling or traveling, the Reno 2 Series is ideal for users always on the move.”