Realme and Xiaomi Launching Flagship Level Smartphones in July Third Week

  • Both the companies have confirmed the launch dates on social media platforms
  • Realme is launching its first pop-up camera smartphone while Xiaomi is launching a snapdragon 855 powered smartphone

Taking flagship level smartphone war to the next level, China-based Xiaomi and Realme are all set to launch their flagship level smartphones in the country. Rumored to be launched in the Rs 18,000 to Rs 25,000 price band, Realme will be launching its Realme X smartphone on 15 July 2019, while Xiaomi will be launching its K20 and K20 Pro smartphones on 17 July in India.

Manu Kumar Jain, Global VP, Xiaomi has been referring to Xiaomi yet to be launched K20 smartphone series as flagship smartphone killers. One of Jain’s recent tweets read, “Mi fans, it’s time for the knockout punch! Redmi K20 and Redmi K20 Pro are unleashing on 1+7 = 17th July 2019! Time for Flagship Killer 2.0. Save the date.”

Market shares in India

While Xiaomi and Realme both started as online heavy smartphone brands in India, both the companies are now aggressively expanding in the offline channel as well. Xiaomi, as per a recent report by IDC, continued to dominate, growing YoY by 28.6 per cent in 2018Q4 on back of its affordable Redmi series devices aided by high decibel marketing campaigns and offline expansion with its Mi preferred partner program and opening of rural stores. Xiaomi’s Redmi 5A and Redmi Note 5/Pro series emerged as the fastest selling devices of 2018 across brands driving 10 million shipments each in the entire year. The brand continued to lead in the online channel with a share of 47.2 per cent, climbing to the second slot in the offline channel by surpassing Vivo in 2018Q4.

Realme, as per the same report, entered the top five vendor list at 4th position on the back of its affordable and aggressively priced Realme 2 and Realme 2 Pro series. The brand also moved from the fourth position in 2018Q3 to the second position in the online space with a share of 17.3 per cent in 4Q18. The brand plans to extend its footprint into offline channel initially through Large Format Retail Stores like Reliance Digital and gradually scale up to traditional brick and mortar stores.

Madhav Sheth, CEO, Realme India, tweeted, “Xperience maximum screen space on a smartphone display. Leap to premium with 6.53-inch FHD+ real FullView Screen Display of Realme X. Launching at 12:30 PM, 15th July.”

Author – Mukul Yudhveer Singh. An avid reader, Mukul finds peace in books and technology. He’s as passionate about writing as he is about playing cricket and hitting the gym. If not writing or reading, you will most likely find him drawing tattoo designs or analyzing political campaigns.