Samsung is trying to strengthen its hold in the below Rs 10,000 smartphones category with M-series.
Recently it has been reported that Samsung will be launching its M10 smartphone at Rs 7,990 and M20 smartphone at Rs 8,990 in the country. The company had already confirmed that the M-Series will debut in India at Amazon as an exclusive smartphone series.
Upasana Joshi, Associate Research Manager, IDC India commented that the online channel which contributed to around 39 per cent of total smartphones shipments in Q3’18 cannot be ignored. The launch of M series is indeed a step to counter the affordable segment in the online space, which is currently dominated by Xiaomi, Realme, Honor etc.Earlier ‘Galaxy ON series’ of Samsung has not been able to outshine the Chinese counter parts in the online domain.She also added that Samsung currently has J series for low and mid-end price segment, A series for mid premium and S series/Note series for premium segments in India.It is a two-pronged approach by Samsung with J series at the low end and S series for premium category customers. The earlier ‘ON series’ of Samsung which were online exclusive had middling demand till now.
The M-Series smartphones are targeted towards capturing the below Rs 10,000 smartphones category in India. Xiaomi also sells smartphones in the Rs 6,000 to Rs 30,000 segment in the country.
Realme also has a strong presence in the Rs 6,000 to Rs 15,000 smartphone segment in India. Huawei Honor is gaining a lot of the momentum in the category as well.
Samsung M Series banners already on Amazon India website
A tear drop screen and a rear dual camera setup the Samsung M-Series smartphones have already placed on Amazon India website .As per the information, Samsung will also be launching a 5000 mAH battery M-Series smartphone, and one with three camera setup at the rear and one equipped with its fast charge technology.
Earlier,Samsung announced the construction of the world’s largest smartphone factory in Noida. The Samsung R&D center in Bangalore is the biggest the brand has outside its home country.
