STK to foray into Indian smartphone market

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STK, the London born brand is eying to enter the evolving Indian handset market this month with an aim to be among the top three online selling brands in India within three years.

By Belal Khan

The company plans to ‘redefine luxury’ in the Mobile Market in India, with the diverse portfolio of more than 10 Mobile phones across categories by the end of this year.

The brand plans on initially launching a hand full of devices including the flagship HERO X, a super-premium offering with a reasonable pricing.

STK

The company is also planning to set up a manufacturing plant as well as R&D centers in the country as a part of its long term vision. The Brand is in advanced discussions with various state governments to set up Manufacturing and R&D centers in India.

“After covering Latin America, Middle East, Africa and UK we are proud to present STK Mobiles in India. With STK Mobiles we shall not only bring the exhilarating devices but also an impressive user interface and ecosystem which has been globally making news,” said Henri Salameh, Global Head and Executive Director of STK.

“Our flagship products shall be one of the most unique offerings making us the new face of affordable Luxury in India. There’s a lot of patented technology we’re building for India, which will cater to the local market, focused on enhancing the user experience,” he added.

STK Mobiles is currently available in 20 countries, and has sold over 3 million units in a short space of time. STK has pegged its global fortunes on India where it will sell smartphones in Rs 2,999 to sub- Rs 9,999 range under the STK Mobiles brand.