Xiaomi’s Water Purifier Launching in India on 17 September

  • The company had recently unveiled Mi branded water TDS meter in the country as well
  • Xiaomi is now present in smartphones, smart TVs, air purifiers and several other consumer electronics categories

Xiaomi’s Manu Kumar Jain took to Twitter and shared about the possibility of Xiaomi launching a water purifier in India on 17 September 2019. The company is organizing a Smarter Living event on the same date in India.

Manu Kumar Jain’s tweet read, “Mi fans! While TDS levels are supposed to be below 300, the water many of us consume is still not safe. Well, that is going to change on 17th September. Pure drinking water will be available in every home. Stay tuned for Smarter Living 2020!”


Water purifier market in India

India, with its population base of over 100 crore people, is one of the fastest growing water purifier markets in the world. Eureka Forbes and Kent RO, as per a report by Techsci Research, were the market leaders in this segment, together accounting for about 50 per cent market share in 2013. HUL, Nasaka, and Ion Exchange were the other major players operating in this market in 2013.

India’s water purifier market, as per a report by US-based Transparency Market Research (TMR), is expected to reach $4.1 billion by the end of 2024. According to the same report, the overall market is expected to register a CAGR of 15.4 per cent.

Xiaomi entering more consumer electronics verticals

China-based Xiaomi has recently started entering a lot of consumer electronics verticals in India. The company apart from being present in smartphones, smart TVs, audio bars, headphones and air purifier segments, has also entered grooming consumer electronics vertical in the country. The company has also recently launched a water TDS meter in India.

Xiaomi, as per a report by IDC, saw its shipment volume grow by 4.8 per cent YoY in 2Q19 with Redmi 6A and Redmi Note 7 Pro as the highest shipped models in the overall market. Xiaomi also maintained its dominance in the online channel with a market share of 46.5 per cent, along with growing footprint in the offline channel which accounted for 39.5 per cent of Xiaomi shipments in 2Q19.

The company apart from entering new consumer electronics verticals is also aggressively expanding in the offline channel in India. As of 30 June 2019, there were 520 authorized Mi Home stores outside Mi home country China, representing a 92.6 per cent YoY growth, of which 79 stores were located in India. Currently, Xiaomi has more than 1,790 Mi Stores in India.