Apple Dominates Premium Segment With 51.3 Per cent Share in Q3: IDC

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  • The increase in the market share was on the back of affordability offers and price drops on previous-generation models
  • Apple regained top position in the premium smartphone segment in India in the second quarter this year with an overall share of 41.2 per cent

According to a report by IDC, Apple has 51.3 per cent share in the Rs 35,000 and above price segment in the third quarter that ended on September 30.

The report stated that in the premium segment, Apple continued to dominate with a market share of 51.3 per cent in 3Q19, on the back of affordability offers and price drops on previous-generation models like the iPhone XR, iPhone 8 and iPhone 7 (128GB), along with the newly-launched iPhone 11/Pro series.

Apple regained top position in the premium smartphone segment in India in the second quarter (Q2 that ended on June 30) this year with an overall share of 41.2 per cent.

Sweet spot for Apple

Upasana Joshi, Associate Research Manager, Client Devices, IDC India, informed that the sweet spot for Apple in India market lies within $750-$850 segment and the higher-priced models (above $1,000) are still unable to create similar demand in a price-conscious India market.

She told IANS that to continue this momentum, Apple would require more play in terms of product placement in $700 and above segment accompanied by heavy promotional activities and attractive offers during the upcoming festive quarters.

According to a recent report by Apple Insider, analyst Ming-Chi Kuo believes the ‘iPhone SE 2’ will sell at least 20 million units in its first calendar year of availability. He also said that it can go up to 30 million units if all goes well for Apple.

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