Apple’s China iPhone Shipments Fall 35 Per Cent in November: Report

By Tanya Aneja

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  • Apple’s market share in China slipped to 5 per cent from 7 per cent in the third quarter
  • The total iPhone shipments in China in the September-November period dropped 7.4 per cent from a year earlier

 

As per a recent report by brokerage house Credit Suisse, Apple’s iPhone shipments in China fell more than 35 per cent in November, marking their second straight double-digit decline as sales of the cheaper iPhone 11 remained sluggish.

Credit Suisse analyst Matthew Cabral informed that the total iPhone shipments in China in the September-November period dropped 7.4 per cent from a year earlier.

Tough time ahead

He further stated that Apple would have a tough time pushing through tariff-related price increases to the US consumers if the 15 per cent tariffs on billions in Chinese-made consumer goods come into effect on December 15, 2019.

According to a report by market research firm Canalys, Apple’s market share in China slipped to 5 per cent from 7 per cent in the third quarter, while Huawei Technologies Co Ltd captured a record 42 per cent of China’s smartphone market in the same period.

Global sales of smartphones to end users continued to decline in the third quarter of 2019, contracting by 0.4 per cent compared with the third quarter of 2018, according to Gartner, Inc. Demand for smartphones remained weak as consumers became more concerned about getting value for money.

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