Canon to Plant One Sapling For Every Laser Multi Function Device Sold

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  • The company aims to plant 10,000 trees annually in India
  • As per IDC Canon India was the market leader in the overall copier segment in Q1 2019
K Bhaskhar, VP, Business Imaging Solutions with Kazutada Kobayashi, president and CEO, Canon India

Famous for its lines of DSLR Cameras, printers and other consumer and professional electronics products in India, Canon has launched Green Environment Together (GET) initiative in the country. The company said that with every purchase of a laser Multi Function Device (MFD), the company will be planting a sapling on behalf of Canon’s direct customers.

It is to be noted here that Canon aims to plant 10,000 saplings annually in India. However, it will have to sell 10,000 MFDs in the country to be able to do so.

Speaking at the launch of the GET Initiative, Kazutada Kobayashi, president and CEO, Canon India said, “With the launch of our ‘Green Environment Together’ initiative, we aim to create an ecosystem in association with our direct customers, which will help build a cleaner and greener environment. Thus, strengthening our resolve of caring for the environment as well ensuring customer delight by making businesses smarter.”

Market leader in the overall copier segment

According to IDC’s Asia/Pacific Quarterly Hardcopy Peripherals Tracker, Q1 2019 (Released on 16th May 2019), Canon India is the market leader in the overall copier segment with 23.97 percent market share in the first quarter of 2019 based on unit shipments. The company is leading ahead in the colour laser copier segment, dominating the market with an impressive 39.27 percent market share in the same quarter. It is also racing ahead in the mono copier category acquiring a 22.10 percent share.

Kazutada Kobayashi added, “At Canon, we are driven by our corporate philosophy of ‘Kyosei’, which stands for living and working together for the common good. In line with the same, we endeavour to bring out initiatives that promote development of the communities in which we operate. While we have been successfully introducing products and innovations that resonate with the aspirations of our customers, we also believe that as industry leaders, it is our responsibility to give back to the society.”

K Bhaskhar, VP, Business Imaging Solutions (BIS) said, “In line with our philosophy of Business Can Be Simple, we work towards becoming a trusted partner, who understands needs and can help organizations grow. This has helped us acquire huge market acceptance, culminating in our industry leadership. In accordance with Q1 market share numbers released by IDC, we are excited to share that Canon India has retained its position as a market leader in the overall copier market.”

Bhaskhar added, “As a responsible brand in the office imaging space, we have always endeavoured to bring forth products and solutions, which cater to the requirements of both our customers and community at large. We believe that enterprises, large or small have an important role to play when it comes to building a sustainable environment together. Hence, I believe the launch of ‘Green Environment Together’ initiative will go a long way in strengthening our resolution towards giving back to the society along with ensuring customer delight.“

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