Company to Focus on its Offline Expansion: OnePlus

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  • The company plans to scale this facility to more than 1,000 people in the next two years
  • The company looks to open 100 of its own stores in 50 cities and another 500 through partners
OnePlus Phone

According to a report by ET, Vikas Aggarwal, country head of OnePlus said that starting 2020, the company will focus on its offline expansion, manufacturing and research and development in India.

Strengthening its research and development facility

He further stated that OnePlus will be strengthening its research and development facility in Hyderabad where it employs 250 of its India staff of around 400. It plans to scale this facility to more than 1,000 people in the next two years.

The company has been mostly testing its 5G capabilities at this centre, along with other software development works. It also outsources customer services from India to English-speaking markets.

He also informed the news daily that the company, which predominantly been an online major, will now be looking at tier I and tier II cities to expand its offline presence.

OnePlus will be looking at hiring key executives for business roles. The company looks to open 100 of its own stores in 50 cities and another 500 through partners.

As per a recent report by Counterpoint Research, the brand posted 95% year-over-year growth in sales during this quarter.

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