Diwali 2019: Sony India to Provide Job Opportunities to Youth

  • The company has collaborated with National Skills Development Corporation for the same
  • Diwali season is famous for creating records when it comes to consumer electronics sales

Sony India has announced its partnership with National Skills Development Corporation (NSDC) and KEDMan Skilling Pvt. Ltd. (a joint venture between Kunskapsskolan Eduventures and Manav Rachna Educational Institutions) to provide job opportunities to candidates from their talent pool. Ahead of the upcoming festival season, Sony will provide product training to the candidates and impart necessary behavioral skills which will include specialized customer handling.

Sony Center, Ambiemce Mall, Gurugram (EFY Images)

Sanjay Bhatnagar, national head-HR, CSR, Admin & Facilities, Ethics & Compliances, Sony India said, “As a committed player towards the employ-ability development in India, we at Sony India are proud to partner with NSDC to provide job opportunities to Indian youth. We are creating industry best training modules to provide technical knowledge and impart soft skills to these candidates to enhance customer service experience at our shop front.”

Increase in sales during the festive season

With the increase in sales during the festive season, Sony aims to hire resources from NSDC as shop floor associates across 150+ tier I, II and III cities across the country. These associates will be given an opportunity to provide consumer retail experience and hone their interpersonal skills.

Talking about the initiative, Manish Kumar, MD and CEO National Skills Development Corporation (NSDC), said, “I believe that this partnership with Sony India and SkillEd India will provide sustainable livelihood linkages to our youth, while developing their skills and competencies. We also hope that this tie-up will benefit both the candidates and retail industry at large.”

Trend around Diwali

Hiring sales and on-ground associated during Diwali is a normal trend in the consumer electronics industry. Many brands hire sales staff for promotions and for deployment at retail stores. These people are hired on contractual basis that lasts for a maximum of two to three months.

Peje Emilsson, founder and executive chairman, Kunskapsskolan Sweden AB said “Skilled manpower plays a significant role in the overall development of the country. With this tie-up Sony will help in providing better employment opportunities to the youth in India and enable them to succeed in life by tapping into their skills and learning abilities.”