- US-based Consumer Technology Association (CTA) had designed this logo for retailers and consumers
- These logos, as per CTA, help better identify products that meet key 8K Ultra HD requirements
LG Electronics announced that its TVs are the first in the world to exceed the strict requirements established by the Consumer Technology Association to define the new generation of 8K Ultra HD products and services. These, as per the company, offer four times more detail than 4K TV and 16 times more than HDTV.
“CTA is the consumer technology industry authority, and LG’s use of the CTA 8K UHD logo communicates a clear message to consumers that a Real 8K TV from LG will deliver the viewing experience they expect,” said Nam Ho-jun, senior vice president of R&D at LG’s Home Entertainment Company. He added, “We expect LG’s 2020 8K TV lineup to set a new standard for the TV industry.”
Debut at CES 2020
These new LG TVs will be making debut at the upcoming consumer electronics show in 2020. “LG’s Real 8K TVs, which will make their debut at CES® 2020, are the first to exceed CTA’s specific requirements including those related to resolution, digital inputs, high dynamic range, up-scaling, bit depth and measurement methodology,” read LG’s official statement.
The official industry 8K Ultra HD designation and logo were developed by the U.S.-based CTA to set a clear definition for retailers and consumers to help identify products that meet key 8K Ultra HD requirements. The CTA based its 8K definition on the threshold specified by the International Committee for Display Metrology.
These measurement guidelines are based on contrast modulation (CM) state. It states that the resolution must meet a 50 per cent minimum CM threshold along with at least 33 million active pixels in order to qualify as 8K UHD.
“Starting in January 2020, every LG 8K TV will display CTA’s 8K UHD logo. New 2020 models build on LG’s leadership position as the only manufacturer offering Real 8K TVs in two categories – OLED (LG SIGNATURE OLED 8K) and LCD (LG 8K NanoCell TV) – all delivering CM values in the 90 percent range, while some other models in the industry remain in the low double digits,” noted LG.