- Sony says this purchase will have an impact on broadcast media and entertainment industry
- Real Impact says this is the apt time to shift to 4K
Sony India announced that broadcast equipment rental and production company Real India has invested in Sony equipment for 4K HDR multicamera studio system for enhancing 4K broadcast production in India. Sony has informed that Real Impact has purchased 15 sets of Sony’s HDC-4300 camera system, XVS-7000 Switcher, PWS-4500 4K server and BVM-X300 monitor for all its upcoming 4K HDR/SDR production in India.
Impact on broadcast media
According to Sony, this purchase will have an impact for the broadcast media and entertainment industry in India. Sony says that with this purchase, Real Impact has “taken a leap in producing 4K live production content in India, like none other and never-before in the industry.”
Shinya Koshie, head, professional solutions group, Sony India said, “This partnership will not just help transform the kind of content viewed but will also prove to be a pivotal moment in the consumption and production of live 4K content. We look forward to a mutually fruitful relationship with Real Impact for many more years to come.’
Real Impact specializes in coverage of live sports, entertainment, reality shows and events. They provide integrated engineering, turnkey system integration, custom made solutions and production services for television channels, entertainment and sports event organizers, reality shows, and production companies says the company.
Right time to shift to 4K
Rajiv Sabharwal, director, Real Impact said, “Switching to HD in 2009 has benefitted us for the past one decade and we are confident that dwelling into 4K will take us a notch higher. With significant shift of technology from high definition content to 4K, this movement is quintessential. We feel it is the right time to seize the opportunity by being the early movers and investing in 4K which is ready to revolutionize the industry. Sony equipment’s are acceptable by all our clients across India.