Samsung Bagged 33.9 Per cent Share of Overall Refrigerator Market: Report

  • An Economic Times report read that this feat was achieved during the July to November period 2019
  • Samsung has recently introduced world’s first curd making refrigerator

Samsung India is aiming to expand its share in the overall refrigerators market by 35 per cent by June 2020. A recent report published by the Economic Times also stated that Samsung was able to capture 42.6 share in the frost-free refrigerators market during July to November 2020.

The media website quoted Raju Pullan, SVP, consumer electronics business, Samsung India, saying that the company is now focused towards expanding its market share in the frost-free refrigerators market to 45 per cent. Samsung, as per the same report, was the country’s largest brand in microwave ovens, refrigerators and TVs. It was also the fastest growing brand in washing machine market.

World’s first curd making refrigerator

Samsung had recently announced the launch of the Curd Maestro refrigerator in India. The company has also introduced India’s first frost free refrigerator and five-star direct cool single door refrigerator lineup with base-stand-drawer.

“At Samsung we believe in meaningful innovations that transform lives of people. Convenience, storage space and energy efficiency are the key features consumers look for in a refrigerator, and our 2020 range addresses all these needs. We are confident that the new range of refrigerators will further strengthen our market leadership in the refrigerator category,” Pullan had said.

Samsung is retailing its new 2020 refrigerator lineup across all retail channels and on Samsung Shop starting January 2020. The range starts from Rs 17,990 for the new 198-litre direct cool single door refrigerator to Rs 45,990 for the smart convertible 5-in-1 Refrigerator. Curd Maestro models will be priced between Rs 30,990 and Rs 45,990.

The company has also launched 2020 frost-free refrigerator line-up. Consumers, as informed by Samsung, can now store non-perishable vegetables in the base-stand-drawer. This drawer gives the refrigerator a tall boy design preferred by Indian consumers. Samsung has plans to retail this in 253-litre capacity model only.