The South India market is one of the focus markets for many consumer electronics companies
Samsung said that it AC’s vertical saw growth of 15 per cent in Hyderabad during January to March 2019 period. The company, through an official statement, revealed that it is expecting to maintain the same momentum in Telangana in the coming quarters.
Company’s official statement read, “Samsung air conditioners are seeing strong sales considering consumers in south India today prefer air conditioners that come with higher warranty and energy efficiency. Samsung air conditioners offer one of the best warranty propositions in the Triple Inverter Series. The series offers triple warranty benefits such as 10 year warranty on compressor, 5 year warranty on Durafin condenser and newly introduced 2 years warranty on PCB Controller on both indoor and outdoor units.”
Flexible finance scheme pushing sales
Interestingly, Samsung has been running flexible finance schemes in Telangana this season. The Korea based company is currently offering zero interest EMI as well long term EMI schemes on its line of ACs in the state.
Samsung’s official statement read, “Samsung has developed its air conditioner range keeping in mind the needs of Indian consumers. Its products have been tuned for India. For example, Samsung’s ‘Convertible Mode’ uses less compressor capacity, reducing power consumption and reducing power bills. Because of the Convertible Mode, users can save up to 26% on energy, as the air conditioner adjusts cooling capacity to match the number of users while using less power. So a 2 Tonne AC can be converted to 1.5 Tonne, 1.5 Tonne can be converted to 1 Tonne and similarly, a 1 Tonne AC can be converted to 0.8 Tonne using this feature.”
It continued, “Stabiliser Free Operation has been developed keeping Indian consumers and Indian conditions in mind. This feature protects the AC against sudden voltage surge or drop and also improves the look of your home since one doesn’t need to install a separate stabilizer Indian consumers are also looking for a product that aesthetically matches to their style. Samsung has introduced new Camellia floral patterns in its AC design to cater to specific Indian customer needs.”
Saurav Katyal, director, Consumer Electronics Business, Samsung India, in an recent converstaion with Electronics For You had said, “We are present wherever our customers are whether it’s online or offline. We have a robust retail presence with strong partnership with our channel partners across the country. Contributing to this network, is our after-sales service including 535 service vans reaching to 3,000 service points and over 6,000 talukas.” Saurav was referring towards Samsung’s presence in the offline and online sales channel.