Sold 15 Million Handsets in First Year of Operations: Realme

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  • Realme is ranked as the seventh fastest-growing smartphone brand globally
  • Realme shipped 10 million smartphones in the third quarter of 2019
  • As per a report by IDC, Xiaomi had a 27.1 per cent share followed by Samsung (18.9 per cent) and Vivo (15.2 per cent) in the third quarter

According to a report by PTI, Realme CEO Madhav Sheth has stated that the company has become the fastest-growing smartphone brand in India, selling 15 million handsets in the very first year of its operations and is targeting to double the sales next year.

Sheth also added that Realme is ranked as the seventh fastest-growing smartphone brand globally.

Targeting at least double this

He informed the news daily that they will end 2019, the first full year of their operations, with sales of 15 million handsets. They are targeting at least double this in 2020. He added that they have sold 5.2 million smartphones during Diwali month alone.

Sheth said that the company plans to roll out an offline-only series for India which will be named by the end of this year. Aimed at the mid-premium range, the new series will focus more on all-rounder user experiences such as a better battery, touch, and feel (aesthetics).

He also stated that they are lining up with more smart accessories with great performance and trendy design. Realme will become a tech lifestyle brand in 2020.

According to Counterpoint Research, Realme shipped 10 million smartphones in the third quarter of 2019, an 808 per cent year-on-year growth in shipments. Phones like the Realme C2, Realme 3i and Realme 5 were among the company’s best-selling models during the festive season sales. The report mentioned that the company now ranks seventh in the global smartphone market.

As per a report by IDC, Xiaomi had 27.1 per cent share followed by Samsung (18.9 per cent) and Vivo (15.2 per cent) in the third quarter. Realme had 3.1 per cent market share in the third quarter of 2018. The company is present in 20 markets including China, Southeast Asia, Russia, Europe.

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