SPPL Completes Three Years as Kodak Brand Licensee

  • The company also holds rights to Thomson’s brand license in India
  • SPPL sells Kodak TVs mostly through Flipkart’s e-commerce portal in the country
Avneet Singh Marwah, Director and CEO, Super Plastronics Pvt Ltd, Kodak brand Licensee

India based manufacturer of TVs and other consumer electronics, Super Plastronics Pvt. Ltd. (SPPL), a Kodak brand licensee, today announced the expansion of its XPRO series with the launch of KODAK 434KXPRO, 50 4KXPRO and 55 4KXPROTVs. SPPL is celebrating its three consecutive years of selling Kodak HD LED TVs in the consumer electronics segment in India. These products are coupled with features like one GB memory and RAM capacity of up to eight GBs.

Avneet Singh Marwah, director and CEO, Super Plastronics Pvt Ltd said, “We are delighted to announce the expansion of Kodak XPRO HD LED TV series. We have always marked our efforts proactively to support the demands of our customer. Thus, we have come up with these 4K models.”

Expecting sale of two lakh Kodak TVs this season

This festive season, SPPL is expecting a sale of two lakh units of Kodak HD LED TV’s. SPPL said that it aims to acquire seven per cent TV market share in India. These three new TV models launched by Kodak include 43 inch, 50 inch and 55 inch variants. All these are powered by Android 7.1.2 and offer a display resolution of 3840X2160 pixels.

Avneet Singh Marwah added, “We have started a new production line at our Noida facility with a production capacity of 3000 units in a day and we will be offering two to three variants in every quarter.”

According to 6Wresearch, India Smart TV market is projected to grow at a CAGR of 30.2 per cent by 2024. Surge in number of households with easy accessibility to internet, booming e-commerce industry and rise in purchasing power is driving the adoption of smart TVs in the country. In addition to government initiatives such as Digital India and Make in India, rapid urbanization and growing awareness of smart TVs in tier-II and tier-III cities in the country, has been encouraging the growth of smart TVs in near-future.