SuperFan’s Parent Company Receives Investment From Murata

Versa Drives manufactures and retails remote controlled ceiling fans and energy-efficient appliances under SuperFan brand in India

Versa Drives Private Limited, an electronics design and manufacturing company based at Coimbatore has received an investment from Japan based Murata Manufacturing Company. The company is known for its motor control products and energy efficient appliances that it retails in the brand name of Superfan.

“Cutting edge technologies of Murata and Japanese precision engineering will give new dimensions to our designs” said Durgasharan K, Director, Versa Drives.

Superfan retails its energy efficient ceiling fans through its website and other e-commerce portals in India. Most of the company’s offerings in the ceiling fan segment are remote operated. Versa claims that its BLDC motor fans are among the most power-saving ones available in India today.

Hiroshi Iwatsubo, Executive Vice President, Murata, Japan, said, “We see a great potential in Versa Drives’ motor control product line. Murata is keen to enter energy management and storage business with high performance and high efficiency new products that solve a lot of energy issues of today and we believe that India is an excellent place to focus that effort.”

Versa Drives’ new factory

The company had recently announced opening of its new factory as well. Versa had said that the new factory will help it cater to widening Indian market.

Sundar Muruganandhan, MD, Versa Drives, said, “In the recent past, Versa Drives has built a new factory of 2500 square meters and a space of 16000 square meters for future expansion to cater to a wider market in tune with Government’s thrust to electronics and Make In India policy. Murata with its global presence and leadership in electronic component manufacturing will help Versa Drives products to reach international markets.”

Versa’s official statement read, “This investment will be utilized to develop a line of innovative motor drives that targets the electric appliance and electric vehicle OEMs with superior control and efficiency. Versa Drives has been consistently growing at the rate of 30 per cent in its niche field catering to OEMs.”