- The new products will be available on Flipkart from September 2019, starting price is Rs 20,999.
- With this TV range, the company is targeting both metros as well as small cities.
Consumer electronics firm Westway Electronics Ltd, a pioneer that introduced colour television in India, is poised to disrupt the smart TV market with new variants of smart televisions that will be available on FlipKart from next month.
The company sells its products under Weston TV brand. The newly launched television models include 43-inch Full HD soundbar Q LED at Rs 20,999 and 55-inch 4K (silver cabinet) QLED TV with quantum backlit technology at Rs 34,999.
The newly launched TVs come with easy screen sharing, slim & sleek designs, Mobile-TV voice search and unlimited entertainment. The top model 55 4K comes with personalized TV screen, quantum backlit technology and premium metallic design.
The TVs are embedded with android platform and have features such as 4K resolution, ports to connect hard drives and other USB device, downloads & plays compatible with android apps, screen mirroring, Android 7.0, Youtube which can play 4K videos, Dolby sound and many more such attributes.
Target consumers
With this TV range, the company is focusing on both metros as well as small cities, said Sumit Maini, Managing Director, Weston Television.
“We were the first to bring colour televisions in Indian market and with our new products we are maintaining the same name and fame that we have received over the years. In fact, we are sure that with the current products we will be able to increase our customer base and brand loyalty,” he added.
The TVs support 10 languages – English, Hindi, Urdu, Marathi, Nepali, Bengali, Kannada, Tamil, Telugu and Malayalam.
Weston holds a credible position in the global consumer electronics industry. In the last four decades, the brand is accredited with many milestones and achievements such as introducing colour televisions in India in the early 80s and enjoying the status of the market leader for being the most selling TV brand in the country during 1980 to 2000.
