Voltas’ New Campaign Focuses on Mothers in India

Voltas and Voltas Beko brands are part of this campaign Both the brands have collaborated with Momspresso for this campaign Voltbek Home Appliances Private Limited, a joint venture between...

Dear Man Hold the Pan: Wonderchef’s New Marketing Campaign

Wonderchef also ran an influencer marketing campaign around gender equality The company retails cookware and kitchen appliances in India Wonderchef's new marketing campaign is based around the average times...

Galaxy Note10+ Star War Special Edition Coming Soon

The Galaxy Note10+ Star Wars Special Edition will be available from December 10, 2019 The device will be bundled with a specially designed case, a metal badge as...

Canon India Collaborates with Cinepolis Group as a Part of its CSR Initiative

50 Canon employees joined the screening of the movie along with 300 children across all the four locations Learning Beyond Books is an initiative through which they intend...

HyperX Announced as Official Sponsor of 2019 PUBG Global Championship

BBK's smartphone brands have also been PUBG's sponsors The PUBG Global Championship will begin from November 8, 2019, at the Oakland Arena in Oakland, CA HyperX also sponsored...

Philips Launches Awareness Campaign Around Childhood Pneumonia

It will promote the campaign through both digital and print medium including social media The campaign is a part of the company’s CSR initiative Philips India has launched...

Haier Intends to Create Brand Recall Value with New Ad

The commercial will be played in other vernacular languages  Haier will promote the add through digital and print media too Consumer electronics brand Haier has launched its latest TV...

Fujifilm India Appoints Brand Ambassador For X Series Cameras

The company had earlier collaborated with Alia Bhatt and Daboo Ratnani as well Fujifilm is aiming 30 per cent market share in the Indian mirror less cameras market Fujifilm...

Canon India Launches ‘Do great with Canon’ Campaign

The campaign is already live on digital platforms The company is organising other initiatives to attract more customers in the festive season Canon India has launched a new campaign...

JBL to be a Partner of NBA India Games to be Held in Mumbai

JBL had recently  signed Ranveer Singh as brand ambassador Company plans to bring  Indian sport fans closer to their favourite teams Harman has announced JBL will be a partner...

New Products

VingaJoy Launches Portable Wireless Speaker in India

Vingajoy plans to retail this using online as well as offline channel in India This latest portable Bluetooth Speaker is powered by Bluetooth...

Samsung Launches World’s First Refrigerator that Prepares Curd

Samsung India has also introduced its 2020 refrigerators line-up The company said these new refrigerators are engineered to save energy Samsung has announced the...

Samsung Galaxy Note 10 Lite Looks Like a Oneplus 7 Competitor

Samsung plans to start retailing this smartphone starting third February 2020 The company has made this latest smartphone Samsung S pen compatible Samsung has...

People

Vishal Kaul Joins Crompton Greaves Consumer Electricals as VP

Vishal Kaul was associated with Samsung Electronics as a director before joining Crompton Greaves Consumer Electricals He holds a bachelors in engineering and...

Manu Kumar Jain Hands Over Offline Retail Business to COO: Report

Muralikrishnan B, Xiaomi India COO, will now be responsible for company's offline expansion plans Manu Kumar Jain is one of the most known...

Orient Electric Appoints Salil Kapoor to Lead its Home Appliances Business

Salil has worked with LG Electronics, Samsung, Microsoft, Dish TV and Voltas in the past He will be responsible for expansion of Orient...

Rumors

India Considering to Offer Subsidised Loans to Mobile Manufacturers: Report

The government of India has plans to manufacture mobiles phones worth $190 billion by 2025 India had exported 8.8 billion worth of electronics...
Isha Electronics

Samsung and Xiaomi to Show Parity in Online and Offline Channels: Report

All India Mobile Retailers Association has been complaining about the different treatments online and offline channels have been getting Many smartphone brands, at...

Samsung Working on A51 5G, Might Launch Soon in South Korea: Report

According to the report, the phone will have 128GB of internal storage Samsung will launch the Galaxy A51 in India soon According to a...