M&A

This is not the first time that a brand's marketing and branding strategy has backfired owing to mistakes made by their brand ambassadors and other connected people Samsung's official Nigeria...

The brand will be starting its offline marketing strategy with Croma retail stores starting  December 25. The brand is already running a social media campaign on Twitter and Facebook Huawei...

Jannat Zubair is followed by more than 13 million accounts on Instagram Ubon offers products such as Bluetooth speakers, headphones, earphones, chargers, cables, protectors and more than 125 accessories Ubon...

Niladri Datta had started his career in the industry with IFB Industries working as its marketing head in 1996  Another top shot from LG India has joined a competing appliances...

The company has announced its association with Ritz Carlton Hotel. Fanzart is counted as a luxury ceiling fan brand in India Fanzart announced that it has installed Invento fans in...

Disha is the latest to join the Ambrane family, which already includes the likes of the famous Cricketer Ravindra Jadeja as its brand ambassador Ambrane has roped in Bollywood Diva,...

The campaign is already live on digital platforms The company is organising other initiatives to attract more customers in the festive season Canon India has launched a new campaign...

The company has appointed this Bollywood star brand ambassador for its men’s grooming range Several consumer electronics companies have appointed Bollywood stars as brand ambassadors in the last...

Xiaomi claims that not only consumers will be able to see their global products line-up but the Mi experience zone will also allow an opportunity to experience them right...

Xiaomi had recently announced its tie-up with Ranveer Singh in India. It seems as if the actor is getting popular by the day in the consumer electronics industry Ranveer Singh,...