Branding Gone Wrong: Samsung Account Tweets Using an iPhone

This is not the first time that a brand's marketing and branding strategy has backfired owing to mistakes made by their brand ambassadors and other connected people Samsung's official Nigeria...

JBL Ropes in Sara Ali Khan as Brand Ambassador

JBL has also released a new TV commercial featuring Sara Ali Khan Sara Ali Khan is followed by millions on different social media handles JBL has announced the signing...

Twitter Wars Between Madhav Sheth and Manu Kumar Jain?

The duo have been tweeting over smartphone specifications ever since Realme announced the upcoming launch of Realme 3 Pro smartphone in India BBK owned Realme has announced that it will...

Onida Brings Back ‘Devil and Owners Pride’ Campaign, Eyes to Boost Brand Image &...

The ad campaign of Mirc Electronics owned, Onida, successfully kick-started in the 90s but failed to sustain the competition from Samsung, LG and Sony Electronics brand Onida, owned by Mirc...

Christie Crimson Laser Projectors used in the Statue of Unity Light Show

Christie Crimson owns 90 per cent market share for permanent projection mapping installs in India, and 80 per cent market in terms of the deployment of projectors above 10,000...

LeEco opts for digital marketing in India

Global Internet and technology company, LeEco has partnered with iCubeswire to strengthen its digital communication by offering personalized strategies and integrated marketing campaigns. The company also partnered with netCORE and...

WK Life Opens its Flagship Store at DLF Mall of India, Noida

WK Life’s flagship store offers a complete range of uniquely designed lifestyle electronic gadgets and accessories with multiple attributes Electronics and accessories retailer WK Life is entering the Indian market...

Samsung had Telecast NY Launch Event at its Opera House in India

The live launch of Galaxy Note 10 smartphones was telecast in the midnight in India The event was live streamed at Samsung Opera House in Bengaluru Korea based smartphone...

Oppo Renews Sponsorship Partnership with FC Barcelona Club

Oppo has launched a Reno FC Barcelona edition smartphone as well The company advertises at big Tennis, Cricket and Football sports events Oppo's undying love for advertising at big...

Canon India Launches ‘Do great with Canon’ Campaign

The campaign is already live on digital platforms The company is organising other initiatives to attract more customers in the festive season Canon India has launched a new campaign...

New Products

Toshiba Back in the TV Game, Starts Retailing TVs Today

Toshiba has launched seven new TV smart TV models in India. It is retailing some of these models with four-year warranty Toshiba has started retailing...

Toshiba to Launch a 4K TV Series Tomorrow via Online Channel

The smart TVs will retailed via Amazon, Flipkart, Reliance Digital and Tata CliQ The product is available at a starting price of INR...

Tenda Launched a Home Mesh Wi-Fi Router System in India

The product is designed for medium-to-large sized households The device features automatic network optimization and routing selection The router system will be...

People

Pallav Chaudhary Joins Havells as Large Format Retail Unit Head

Pallav Chaudhary has an experience of more than 10 years He has worked with the likes of Samsung, LG and Videocon Large format...

Realme Introduces Shraddha Kapoor as the Brand Ambassdor

Realme will feature Shraddha Kapoor for Dare to Leap The Actress will endorse watches, bands and smartphones 'It will help us in positioning...

Adarsh Srivastava Joins Livpure Team as a Zonal Head

Adarsh Srivastava was previously working with Samsung Electronics as a regional channel development manager He will be taking care of Livpure's entire product...

Rumors

LG Display To Supply 20 Million OLED Panels For The Upcoming 6.1-inch iPhone 12

BOE Technologies have also improved its OLED technology part by recruiting some former Samsung engineers, which are also being assessed by Apple Apple...

Samsung Might Launch Samsung Galaxy Buds X Soon

The South Korean company has not revealed the pricing details Samsung might launch the earbuds on the Galaxy Unpacked event As per the...

Oppo Might Launch Oppo Watch in India Soon

Currently, Oppo is preparing for the launch of Reno 4 Pro Oppo Watch might debut in Chinese markets first The product is claimed...