Branding Gone Wrong: Samsung Account Tweets Using an iPhone

This is not the first time that a brand's marketing and branding strategy has backfired owing to mistakes made by their brand ambassadors and other connected people Samsung's official Nigeria...

Huawei Ropes in Indian Actor Kartik Aaryan to Promote Mate 20 Pro

The brand will be starting its offline marketing strategy with Croma retail stores starting  December 25. The brand is already running a social media campaign on Twitter and Facebook Huawei...

Ubon Signs Instagram Sensation Jannat Zubair as its Brand Ambassador

Jannat Zubair is followed by more than 13 million accounts on Instagram Ubon offers products such as Bluetooth speakers, headphones, earphones, chargers, cables, protectors and more than 125 accessories Ubon...

LG’s Niladri Datta Joins IFB Appliances as Chief of Marketing

Niladri Datta had started his career in the industry with IFB Industries working as its marketing head in 1996  Another top shot from LG India has joined a competing appliances...

Fanzart Aims to Double its Presence in India by 2020

The company has announced its association with Ritz Carlton Hotel. Fanzart is counted as a luxury ceiling fan brand in India Fanzart announced that it has installed Invento fans in...

Ambrane Ropes in Disha Patani as Brand Ambassador

Disha is the latest to join the Ambrane family, which already includes the likes of the famous Cricketer Ravindra Jadeja as its brand ambassador Ambrane has roped in Bollywood Diva,...

Canon India Launches ‘Do great with Canon’ Campaign

The campaign is already live on digital platforms The company is organising other initiatives to attract more customers in the festive season Canon India has launched a new campaign...

Havells Announces Vicky Kaushal as Brand Ambassador

The company has appointed this Bollywood star brand ambassador for its men’s grooming range Several consumer electronics companies have appointed Bollywood stars as brand ambassadors in the last...

Xiaomi Opens Largest Mi Home Store in Bengaluru, to Showcase Global Products

Xiaomi claims that not only consumers will be able to see their global products line-up but the Mi experience zone will also allow an opportunity to experience them right...

Llyod Ropes in Ranveer and Deepika as Brand Ambassadors

Xiaomi had recently announced its tie-up with Ranveer Singh in India. It seems as if the actor is getting popular by the day in the consumer electronics industry Ranveer Singh,...

New Products

Crossbeats Launches ANC TWS Earbuds EPIC With 6 Microphones

Indian audio and wearable brand Crossbeats has introduced its latest ANC true wireless EPIC, unique curved design earbuds powered with Active Noise Cancellation.  Packed in...

US Consumer Electronics Brand Westinghouse Electric Enters India With SPPL

The Noida-based SPPL already has a branding licence for international brands which includes Blaupunkt, Thomson, Kodak and White-Westinghouse Westinghouse Electric Corporation, a US-based consumer electronics...

Looking Glass develops second-generation holographic displays

Looking Glass, a Brooklyn based company introduces their second-generation 3D holographic displays. 3D holographic displays are fascinating as they elevate the image in such a...

People

Manish Sharma to be Appointed Chairman of Panasonic India

Manish Sharma is currently associated with Panasonic India as president and CEO Manish Sharma, president, Panasonic India Pvt Ltd will take on the role of...

PTron Launched Bassbuds’s Ad Campaign Featuring Aparshakti Khurana

PTron’s Bassbuds is the country’s largest selling Indian TWS: Counterpoint The ad campaign is launched on Youtube & Social Media The brand seems...

Pallav Chaudhary Joins Havells as Large Format Retail Unit Head

Pallav Chaudhary has an experience of more than 10 years He has worked with the likes of Samsung, LG and Videocon Large format...

Rumors

Boat Heading Towards its Initial IPO Offering

Boat, in its latest funding round, had raised $6.7 million from Qualcomm's VC arm known as Qualcomm Ventures Home grown consumer electronics startup is planning...

Apple Won’t Launch AirPods Studio with iPhone 12 at Launch Event: Report

The sport version of AirPods Studio is expected to be INR 25,463 and the luxury version will cost around INR 43,703 According to...

LG Display To Supply 20 Million OLED Panels For The Upcoming 6.1-inch iPhone 12

BOE Technologies have also improved its OLED technology part by recruiting some former Samsung engineers, which are also being assessed by Apple Apple...