Haier Experience Center Opened in Delhi, Aims to be One Stop Shop

The company has conceptualized the Delhi located Haier Experience store around four important physical spaces – smart living room, smart kitchen, smart bathroom and smart bedroom Haier, a brand known...

Blue Star Plans to Spend More on Brand Building in 2019

The company has recently announced changes to its leadership team in India. The period between March to September is generally seen as the peak season for sales of air...

Oppo Brings Punjab Music Festival to Attract Millenials

Oppo India has recently roped in Ranbir Kapoor as brand icon for its Reno series  Oppo has been ranked number one smartphone brand for after sales services as...

Branding Gone Wrong: Samsung Account Tweets Using an iPhone

This is not the first time that a brand's marketing and branding strategy has backfired owing to mistakes made by their brand ambassadors and other connected people Samsung's official Nigeria...

After Wimbledon, Oppo Signs Partnership Agreement With French Tennis Federation

The BBK owned smartphone brand is now a premium partner of Roland Garros and Rolex Paris Masters tennis championships Oppo has done it again by signing a premium partnership agreement...

Putting the Me in Media and Entertainment

Total global spending on E&M forecast to rise at a compound annual growth rate (CAGR) of 4.3 per cent over the next five years PwC’s Global Entertainment & Media...

Xiaomi Places K20’s Advertisement Right Next to OnePlus 7’s

Xiaomi has been promoting its upcoming K20 smartphone as a flagship killer phone. It's latest advertisement billboard read, "Starkly superior to the latest One" China-based Xiaomi seems to be leaving...

Vivo Announces Photography Based Brand Campaign in India

Vivo to launch a campaign ahead of the launch of its upcoming flagship device – the V17Pro The campaign will be open to the consumers in its second...

BBK’s Smartphone Brand Takes Unique Route For World Cup Advertising

The brand has launched a cricket world cup special song Oppo had recently become a sponsor of Wimbledon as well BBK owned Oppo has released a song themed around...

Helix Unveils Asim Riaz As The New Face Of The Brand

Helix had recently launched its new smartwatch - Helix Smart 2.0 Helix, a brand by Timex Group India Ltd, one of the world's largest watch manufacturers has unveiled Asim Riaz...

New Products

AXL-World launches – X-Fit M57 Full Touch Smart Watch

The latest addition to the existing portfolio is the X-Fit M57 full-touch smartwatch. Have you ever wondered? When will there be a smartwatch with...

LG Electronics Expects 30 Percent Growth In Home Appliance Business In 2022

Compressor-based products contribute around 65 per cent of the revenue of the home appliances business of the company Consumer electronics company LG Electronics India said...

OnePlus To Expand Smart TV Lineup In India

Chinese tech giant OnePlus has announced it would expand its smart TV portfolio in India with the launch of two smart TVs, the OnePlus...

People

Satish N.S Appointed As Haier India President After Eric Braganza Retires

Satish N.S. is set to lead consumer electronics company Haier India as President of the company following the retirement of current President Eric Braganza. Braganza's...

Manish Sharma to be Appointed Chairman of Panasonic India

Manish Sharma is currently associated with Panasonic India as president and CEO Manish Sharma, president, Panasonic India Pvt Ltd will take on the role of...

PTron Launched Bassbuds’s Ad Campaign Featuring Aparshakti Khurana

PTron’s Bassbuds is the country’s largest selling Indian TWS: Counterpoint The ad campaign is launched on Youtube & Social Media The brand seems...

Rumors

Boat Heading Towards its Initial IPO Offering

Boat, in its latest funding round, had raised $6.7 million from Qualcomm's VC arm known as Qualcomm Ventures Home grown consumer electronics startup is planning...

Apple Won’t Launch AirPods Studio with iPhone 12 at Launch Event: Report

The sport version of AirPods Studio is expected to be INR 25,463 and the luxury version will cost around INR 43,703 According to...

LG Display To Supply 20 Million OLED Panels For The Upcoming 6.1-inch iPhone 12

BOE Technologies have also improved its OLED technology part by recruiting some former Samsung engineers, which are also being assessed by Apple Apple...