Haier Experience Center Opened in Delhi, Aims to be One Stop Shop
The company has conceptualized the Delhi located Haier Experience store around four important physical spaces – smart living room, smart kitchen, smart bathroom and smart bedroom
Haier, a brand known...
Blue Star Plans to Spend More on Brand Building in 2019
The company has recently announced changes to its leadership team in India. The period between March to September is generally seen as the peak season for sales of air...
Oppo Brings Punjab Music Festival to Attract Millenials
Oppo India has recently roped in Ranbir Kapoor as brand icon for its Reno series
Oppo has been ranked number one smartphone brand for after sales services as...
Branding Gone Wrong: Samsung Account Tweets Using an iPhone
This is not the first time that a brand's marketing and branding strategy has backfired owing to mistakes made by their brand ambassadors and other connected people Samsung's official Nigeria...
After Wimbledon, Oppo Signs Partnership Agreement With French Tennis Federation
The BBK owned smartphone brand is now a premium partner of Roland Garros and Rolex Paris Masters tennis championships Oppo has done it again by signing a premium partnership agreement...
Putting the Me in Media and Entertainment
Total global spending on E&M forecast to rise at a compound annual growth rate (CAGR) of 4.3 per cent over the next five years
PwC’s Global Entertainment & Media...
Xiaomi Places K20’s Advertisement Right Next to OnePlus 7’s
Xiaomi has been promoting its upcoming K20 smartphone as a flagship killer phone. It's latest advertisement billboard read, "Starkly superior to the latest One" China-based Xiaomi seems to be leaving...
Vivo Announces Photography Based Brand Campaign in India
Vivo to launch a campaign ahead of the launch of its upcoming flagship device – the V17Pro
The campaign will be open to the consumers in its second...
BBK’s Smartphone Brand Takes Unique Route For World Cup Advertising
The brand has launched a cricket world cup special song
Oppo had recently become a sponsor of Wimbledon as well BBK owned Oppo has released a song themed around...
Helix Unveils Asim Riaz As The New Face Of The Brand
Helix had recently launched its new smartwatch - Helix Smart 2.0
Helix, a brand by Timex Group India Ltd, one of the world's largest watch manufacturers has unveiled Asim Riaz...