After Wimbledon, Oppo Signs Partnership Agreement With French Tennis Federation
The BBK owned smartphone brand is now a premium partner of Roland Garros and Rolex Paris Masters tennis championships
Oppo has done it again by signing a premium partnership agreement...
Canon India Launches ‘Do great with Canon’ Campaign
The campaign is already live on digital platforms
The company is organising other initiatives to attract more customers in the festive season
Canon India has launched a new campaign...
Tecno Announces Association With Indian Premier League Cricket Team
Under the association, all Kings XI Punjab players would be seen sporting Tecno logo on their caps
Tecno Mobile, a smartphone brand that operates under the umbrella of Transsion India,...
Ranveer Singh is JBL’s Newest Brand Ambassador
JBL and Harman are audio brands owned by Korea based Samsung
Ranveer was/is also brand ambassador of Samsung's rival in the smartphone space - Xiaomi
JBL has announced the...
Putting the Me in Media and Entertainment
Total global spending on E&M forecast to rise at a compound annual growth rate (CAGR) of 4.3 per cent over the next five years
PwC’s Global Entertainment & Media...
Noise Ropes in Rohit Sharma as Brand Ambassador
Rohit Sharma plays cricket for India and is also the captain of Mumbai Indians team
Noise is planning to launch its latest range of smart wearables here
Noise has...
LeEco opts for digital marketing in India
Global Internet and technology company, LeEco has partnered with iCubeswire to strengthen its digital communication by offering personalized strategies and integrated marketing campaigns.
The company also partnered with netCORE and...
Branding Gone Wrong: Samsung Account Tweets Using an iPhone
This is not the first time that a brand's marketing and branding strategy has backfired owing to mistakes made by their brand ambassadors and other connected people
Samsung's official Nigeria...
Hyperice Forays in India, Finds Virat Kohli as Investor
Virat Kohli joins a list of global athlete-investors, including global football superstar Erling Haaland, 4-time tennis Grand Slam champion Naomi Osaka, Super Bowl MVP Patrick Mahomes, NBA Star Ja...
WK Life Opens its Flagship Store at DLF Mall of India, Noida
WK Life’s flagship store offers a complete range of uniquely designed lifestyle electronic gadgets and accessories with multiple attributes
Electronics and accessories retailer WK Life is entering the Indian market...
New Products
AXL-World launches – X-Fit M57 Full Touch Smart Watch
The latest addition to the existing portfolio is the X-Fit M57 full-touch smartwatch. Have you ever wondered? When will there be a smartwatch with...
LG Electronics Expects 30 Percent Growth In Home Appliance Business In 2022
Compressor-based products contribute around 65 per cent of the revenue of the home appliances business of the company
Consumer electronics company LG Electronics India said...
OnePlus To Expand Smart TV Lineup In India
Chinese tech giant OnePlus has announced it would expand its smart TV portfolio in India with the launch of two smart TVs, the OnePlus...
People
Satish N.S Appointed As Haier India President After Eric Braganza Retires
Satish N.S. is set to lead consumer electronics company Haier India as President of the company following the retirement of current President Eric Braganza.
Braganza's...
Manish Sharma to be Appointed Chairman of Panasonic India
Manish Sharma is currently associated with Panasonic India as president and CEO
Manish Sharma, president, Panasonic India Pvt Ltd will take on the role of...
PTron Launched Bassbuds’s Ad Campaign Featuring Aparshakti Khurana
PTron’s Bassbuds is the country’s largest selling Indian TWS: Counterpoint
The ad campaign is launched on Youtube & Social Media
The brand seems...
Rumors
Boat Heading Towards its Initial IPO Offering
Boat, in its latest funding round, had raised $6.7 million from Qualcomm's VC arm known as Qualcomm Ventures
Home grown consumer electronics startup is planning...
Apple Won’t Launch AirPods Studio with iPhone 12 at Launch Event: Report
The sport version of AirPods Studio is expected to be INR 25,463 and the luxury version will cost around INR 43,703
According to...
LG Display To Supply 20 Million OLED Panels For The Upcoming 6.1-inch iPhone 12
BOE Technologies have also improved its OLED technology part by recruiting some former Samsung engineers, which are also being assessed by Apple
Apple...
