Potential For Appliances Based on IoT is Huge: Vishal Sehgal
Vishal Sehgal, co-founder of Lava Mobiles, has launched an IoT company called Ottomate, and its first product is an innovative smart fan. He talks to EFY-ACE about his roadmap...
Digital Payments Help Upscale Ticket Sizes: Isha Electrovision Pvt Ltd
Brands, as per Isha Electrovision, have started following different strategies for online and offline channel
The showroom is witnessing an increase in sales of large-screen TVs
Akhil Bansal...
Realme Planning to Launch UPI Payments Service in 2020
Realme has already introduced Paysa app, a full-stack financial services platform, in India
The brand is in talks with one of the leading banks to develop customised offerings...
Oppo Renews Sponsorship Partnership with FC Barcelona Club
Oppo has launched a Reno FC Barcelona edition smartphone as well
The company advertises at big Tennis, Cricket and Football sports events
Oppo's undying love for advertising at big...
Retail Store Chains in India are Using Tablets to Improve Customer Experience
Two-thirds of surveyed sales persons believe that if they are equipped with tablets, they could provide better customer service and improve the shopping experience
Major retail stores in India, especially...
Offline vs Online: When Bricks Take on Clicks
Multibrand stores used to be the place where Indian customers compared and shopped for electronics and home appliances. Now the largest of such retail chains are having to take...
Demand For Larger TV Panels Increasing: Omdia
A recent report by Omdia has forecast that global LCD-TV panel unit shipments will drop by a steep 10 per cent margin this year
The 65-inch and larger...
CP Plus Follows Separate Channel Approaches For B2B and B2C Business: Yogesh Dutta
Yogesh Dutta, Chief Operating Officer, CP Plus feels that sales channels are of utmost importance for a brand's success
He shared that a single channel strategy for a...
“Trade Partners Who Can Connect With Architects are the Right Connects For Us”
Nisha S Kukrejah (NK), founder & marketing head, Luxaire and Sachin Kukreja (SK), co- founder, Luxaire, in an exclusive conversation with EFY Group shed light on the kind of...
IPL: Power Play Time for Consumer Electronics Brands
The trends show that consumer electronics brands are clearly looking at the IPL to either find, regain or consolidate foothold in the Indian market
Shortly after last year's Indian Premier...
New Products
Xiaomi Might Launch Mi TV Master 65-inch 4K OLED TV in India Soon
The OLED TV will be retailed at INR 1,38,900
The product features a 65W speaker and MEMC Motion Technology
The company seems to...
Philips Launched UV-C Home Disinfection System in India
Philips will retail the disinfection systems via online channels
The company claims that the product can inactivate COVID-19
The product will be retailed...
OnePlus Launched OnePlus TV 2020 Lineup in India Via Amazon
The company claims that the starting range of the TVs will be INR 1X,999
The product is said to be thinner than OnePlus...
People
Pallav Chaudhary Joins Havells as Large Format Retail Unit Head
Pallav Chaudhary has an experience of more than 10 years
He has worked with the likes of Samsung, LG and Videocon
Large format...
Realme Introduces Shraddha Kapoor as the Brand Ambassdor
Realme will feature Shraddha Kapoor for Dare to Leap
The Actress will endorse watches, bands and smartphones
'It will help us in positioning...
Adarsh Srivastava Joins Livpure Team as a Zonal Head
Adarsh Srivastava was previously working with Samsung Electronics as a regional channel development manager
He will be taking care of Livpure's entire product...
Rumors
Apple Might Solve the Battery Problems of Apple AirPods with iOS 14
The iOS 14 update features Optimised Battery Charging
The AirPods are powered by lithium-ion batteries
A report claims that the battery level...
OnePlus Might Launch OnePlus Wireless Buds Soon
The True Wireless OnePlus Buds are seen in black colour
Source reveals that the design is similar to OnePlus Bullets Wireless 2
The...
Apple Might Launch AirPods 3 in Early 2021
The design of AirPod Air and AirPod 3 might show some similarities
AirPod 3 is expected to come without noise cancellation
Apple might...
