Vivo Launches First Ever Experience Zone in India

The company might be targeting expansion in the offline channel with this move Like Oppo, Realme and Oneplus, Vivo operates under the umbrella of BBK Vivo has announced the...

Ceiling Fans: The Next Big Business Opportunity in India?

Ceiling fans are now being perceived as status symbols by many consumers Consumer electronics heavyweight LG has also entered the ceiling fan market Brands are so positive that...

Samsung Trails Xiaomi in Terms of Single Brand Retail Stores

Channelplay published the findings in one of its latest insights report Xiaomi recently inaugurated its 2,500th store in India China-based Xiaomi, in terms of single brand retail stores, is...

OnePlus’ Change of Guard in Smartphones Launch Strategy

This is the first time that the China-based smartphone brand is launching a smartphone named pro in the country. The bigger picture is its association with BBK BBK owned Oneplus...

Ramayana and Mahabharat Drove TV Sales in 1997: Samrat Electronics

Samrat Electronics feels that a strong service network helps retailers develop trust in consumers The consumer electronics showroom's owner said that Netflix and Amazon are driving smart TV...

BBK Leading Smartphone Market in India: Counterpoint Research

This is the first time that BBK has reached this feat in the country BBK operates Oppo, Realme, Vivo and Oneplus smartphone brands in India The smartphone shipments in...

Samsung Introduces Loyalty Program ‘Samsung Home’ on Flipkart to Reward Samsung Consumers

Consumers who have bought Samsung consumer electronics products on Flipkart on or after July 28, 2021 can avail of this offer Electronics brand Samsung India announced a consumer loyalty program...

IoT is Paving Way For Future of Home Appliances: Eric Braganza

The company has announced an investment of Rs 3,069 crore for developing its second industrial park Haier's new industrial park will hold an annual capacity to produce two...

Experience Stores: Touch it, Try it and May be Buy it?

Gartner has recognized a new niche technology: CX or customer experience, but major Indian appliance retailers are way ahead in creating such "engaging" marketing Gartner's 2019 Customer Experience Innovation survey,...

Honeywell Building Technologies Will Operate Through Two Distinct Channels: Amit Kaushal

The company has recently entered the pro audio consumer electronics segment in India. Electronics For You in an exclusive interaction with Amit Kaushal (AK), GM, Honeywell Building Technologies, India...

New Products

AXL-World launches – X-Fit M57 Full Touch Smart Watch

The latest addition to the existing portfolio is the X-Fit M57 full-touch smartwatch. Have you ever wondered? When will there be a smartwatch with...

LG Electronics Expects 30 Percent Growth In Home Appliance Business In 2022

Compressor-based products contribute around 65 per cent of the revenue of the home appliances business of the company Consumer electronics company LG Electronics India said...

OnePlus To Expand Smart TV Lineup In India

Chinese tech giant OnePlus has announced it would expand its smart TV portfolio in India with the launch of two smart TVs, the OnePlus...

People

Satish N.S Appointed As Haier India President After Eric Braganza Retires

Satish N.S. is set to lead consumer electronics company Haier India as President of the company following the retirement of current President Eric Braganza. Braganza's...

Manish Sharma to be Appointed Chairman of Panasonic India

Manish Sharma is currently associated with Panasonic India as president and CEO Manish Sharma, president, Panasonic India Pvt Ltd will take on the role of...

PTron Launched Bassbuds’s Ad Campaign Featuring Aparshakti Khurana

PTron’s Bassbuds is the country’s largest selling Indian TWS: Counterpoint The ad campaign is launched on Youtube & Social Media The brand seems...

Rumors

Boat Heading Towards its Initial IPO Offering

Boat, in its latest funding round, had raised $6.7 million from Qualcomm's VC arm known as Qualcomm Ventures Home grown consumer electronics startup is planning...

Apple Won’t Launch AirPods Studio with iPhone 12 at Launch Event: Report

The sport version of AirPods Studio is expected to be INR 25,463 and the luxury version will cost around INR 43,703 According to...

LG Display To Supply 20 Million OLED Panels For The Upcoming 6.1-inch iPhone 12

BOE Technologies have also improved its OLED technology part by recruiting some former Samsung engineers, which are also being assessed by Apple Apple...