Digital Mall of Asia is Based on Zero Commission Model: Rishabh Mehra

The founder informed that the company will be renting and selling consumer electronics shops in the virtual space Digital Mall of Asia will either collaborate with brands or...

My Focus has Always Been on Consumers: Rishi Tandon

Rishi Tandon (RT), COO, Hisense, in an exclusive conversation with EFY Group, shed light on the challenges he has faced in India's ACE (Appliances and consumer electronics) industry. From...

Offline Retailers Should Try Retailing New Categories: Shashi Arora

Shashi Arora (SA), CEO, Lloyd, in an exclusive conversation EFY Group, shed light around the connection between different channels and consumer electronics sales in India. He is of the...

When Consumer Electronic Companies Launch Offbeat Products

Specific consumer electronic brands are known for specific products. What happens when they suddenly launch offbeat products, completely unconnected to their business? Think Colgate for dental hygiene, Coke for colas,...

AI Features That Smart TV Companies Can Work Upon Next

The smartphone market is on the decline because of lack of innovation. Will smart TV industry meet the same fate once it reaches saturation point? Smart TVs are selling like...

Online is Seasonal, Offline is Forever: Ashish Electronics

Ashish Kapoor, owner, Ashish Electronics, Gurugram, in an exclusive conversation with EFY Group shed light on the consumer electronics retail business in India. He shared strategies and that has...

Hair Styling Tools For Women: Refreshing Changes!

Indian and international brands are making a beeline towards premium hair styling products. There seems to be space for everyone - a Rs 30,000-plus brand, as well as a...

Samsung Still on Top in the Global Smartphone Market, Huawei Building Momentum

The IHS Markits report said that Samsung’s negative growth from 2018 has spilled into 2019, with the company’s shipments declining 9 percent year-over-year in the first quarter Following four consecutive...

Particular Brand Willing to Pay Lakhs to Attack Mi K20: Anuj Sharma

Mi's head of marketing through this personal Twitter handle made this statement Xiaomi is launching its K20 smartphone series on 17 July 2019 Xiaomi's head of marketing Anuj Sharma,...

IoT is Paving Way For Future of Home Appliances: Eric Braganza

The company has announced an investment of Rs 3,069 crore for developing its second industrial park Haier's new industrial park will hold an annual capacity to produce two...

New Products

LG to Launch Tone Free HBS-FN7 True Wireless Earbuds in India Soon

The earbuds will be available at US$ 194 (INR 14,215 approx.) The product features Active Noise Cancellation and UVnano charging case HBS-FN7 will...

Anker Launched Eufy HomeVac H11 Pure Vacuum Cleaner in India

The product will be retailed at INR 3,999 The device will be available for purchase via Flipkart The Vacuum Cleaner is equipped with...

Boat’s Watch Storm to go on First Sale from Tomorrow

The product will be available at a discounted price of INR 1,999 The smartwatch will be retailed via Flipkart only The device features...

People

PTron Launched Bassbuds’s Ad Campaign Featuring Aparshakti Khurana

PTron’s Bassbuds is the country’s largest selling Indian TWS: Counterpoint The ad campaign is launched on Youtube & Social Media The brand seems...

Pallav Chaudhary Joins Havells as Large Format Retail Unit Head

Pallav Chaudhary has an experience of more than 10 years He has worked with the likes of Samsung, LG and Videocon Large format...

Realme Introduces Shraddha Kapoor as the Brand Ambassdor

Realme will feature Shraddha Kapoor for Dare to Leap The Actress will endorse watches, bands and smartphones 'It will help us in positioning...

Rumors

Apple Won’t Launch AirPods Studio with iPhone 12 at Launch Event: Report

The sport version of AirPods Studio is expected to be INR 25,463 and the luxury version will cost around INR 43,703 According to...

LG Display To Supply 20 Million OLED Panels For The Upcoming 6.1-inch iPhone 12

BOE Technologies have also improved its OLED technology part by recruiting some former Samsung engineers, which are also being assessed by Apple Apple...

Samsung Might Launch Samsung Galaxy Buds X Soon

The South Korean company has not revealed the pricing details Samsung might launch the earbuds on the Galaxy Unpacked event As per the...