Brand Licensing Consumer Electronics Industry Worth $1 Billion: LicenseWorks

LicenseWorks facilitates partnerships between internationally recognised brands and Indian entrepreneurs This company has brought in consumer electronics brands like Thomson, Blaupunkt and Black & Decker in India Rishabh Singla,...

Retail Store Chains in India are Using Tablets to Improve Customer Experience

Two-thirds of surveyed sales persons believe that if they are equipped with tablets, they could provide better customer service and improve the shopping experience Major retail stores in India, especially...

Offline vs Online: When Bricks Take on Clicks

Multibrand stores used to be the place where Indian customers compared and shopped for electronics and home appliances. Now the largest of such retail chains are having to take...

Mitsubishi Electric has Opened Three Exclusive Showrooms in Gujarat

These three showrooms were opened during August 2019 As of now, Mitsubishi Electric India has opened more than 140 exclusive showrooms in India Mitsubishi Electric has opened two exclusive...

Blue Star Plans to Spend More on Brand Building in 2019

The company has recently announced changes to its leadership team in India. The period between March to September is generally seen as the peak season for sales of air...

Sharp India Aiming Rs 70 Crores Revenue This Diwali: Kishlay Ray

The company has yesterday launched smart kitchen appliances and commercial air purifier in India Kishlay Ray told EFY Group that Sharp India will focus on omni-channel sales strategy Sharp...

Xiaomi Sets Example, Helps Retail Partner Restore Shop After Accident

Agarwal Sound, a Rajasthan based Mi partner shop, had caught fire resulting to a huge loss Mi India team helped the owner restore the shop within two days In...

China’s Home Appliance Exports Reached $ 46.75 Billion in Six Months

This information was shared at the ongoing Canton Fair in China The likes of Haier, Midea, Hisense, TCL, Gree, and Galanz are participating in the event The 126th Canton...

Orient Electric Launches 50 Per cent Energy Saving Fans

Orient Electric mentioned that these fans are IoT-enabled The launch is part of company’s plans to emerge as a front runner in the segment of energy efficient fans Orient...

When Consumer Electronic Companies Launch Offbeat Products

Specific consumer electronic brands are known for specific products. What happens when they suddenly launch offbeat products, completely unconnected to their business? Think Colgate for dental hygiene, Coke for colas,...

New Products

LG to Launch Tone Free HBS-FN7 True Wireless Earbuds in India Soon

The earbuds will be available at US$ 194 (INR 14,215 approx.) The product features Active Noise Cancellation and UVnano charging case HBS-FN7 will...

Anker Launched Eufy HomeVac H11 Pure Vacuum Cleaner in India

The product will be retailed at INR 3,999 The device will be available for purchase via Flipkart The Vacuum Cleaner is equipped with...

Boat’s Watch Storm to go on First Sale from Tomorrow

The product will be available at a discounted price of INR 1,999 The smartwatch will be retailed via Flipkart only The device features...

People

PTron Launched Bassbuds’s Ad Campaign Featuring Aparshakti Khurana

PTron’s Bassbuds is the country’s largest selling Indian TWS: Counterpoint The ad campaign is launched on Youtube & Social Media The brand seems...

Pallav Chaudhary Joins Havells as Large Format Retail Unit Head

Pallav Chaudhary has an experience of more than 10 years He has worked with the likes of Samsung, LG and Videocon Large format...

Realme Introduces Shraddha Kapoor as the Brand Ambassdor

Realme will feature Shraddha Kapoor for Dare to Leap The Actress will endorse watches, bands and smartphones 'It will help us in positioning...

Rumors

Apple Won’t Launch AirPods Studio with iPhone 12 at Launch Event: Report

The sport version of AirPods Studio is expected to be INR 25,463 and the luxury version will cost around INR 43,703 According to...

LG Display To Supply 20 Million OLED Panels For The Upcoming 6.1-inch iPhone 12

BOE Technologies have also improved its OLED technology part by recruiting some former Samsung engineers, which are also being assessed by Apple Apple...

Samsung Might Launch Samsung Galaxy Buds X Soon

The South Korean company has not revealed the pricing details Samsung might launch the earbuds on the Galaxy Unpacked event As per the...