The Rise of Private Label Consumer Electronics Brands in India

Almost every large scale consumer electronics retail chain sells its own private label consumer electronics Flipkart, one of India's biggest e-commerce portals has entered this space twice Private label...

Bluetooth Speakers Most Bought Consumer Electronics During Prime Sale

Mi, BoAt, Boult, JBL and Sennheiser among top selling brands during Amazon Prime Sales Xiaomi emerged as the top consumer electronics brand by unit sales Members from over 70...

Court Orders Snapdeal to Restrain From Selling Casio Products

The order was made against a case filed by Casio Fake Casio products were busted in Kolkata earlier this year Due to the rampant increase in consumer complaints received...

Exclusive: Cashify is Buying Used Smartphones at a Metro Station in Delhi

Cashify also sells refurbished smartphones in the country It had recently opened its first experience store in Faridabad Cashify seems to have taken used smartphone buying strategy to the...

Reasons Why Unbranded Air coolers Sell More Than Branded Ones

Higher margins to retailers is one of the topmostĀ reasons Next in line is the low maintenance cost involved Sales of air coolers have skyrocketed beginning this month due to...

Experience Stores: Touch it, Try it and May be Buy it?

Gartner has recognized a new niche technology: CX or customer experience, but major Indian appliance retailers are way ahead in creating such "engaging" marketing Gartner's 2019 Customer Experience Innovation survey,...

Mi Third Biggest Online Smartphone Sales Channel in Q1 2019: Counterpoint

The China-based smartphone brand, as per Anshika Jain, research analyst, Counterpoint, is looking to focus on its own e-commerce portal for selling smartphones in the country Smartphone Shipments from the...

Ways Consumer Electronics Retail Chains Take on National Leaders

Large retail chains have subtle (and not so subtle) ways to position their own store brands against global and national biggies Last week on this page we reported on how...

Flipkart in Talks With Nokia and Motorola For Partnership: Report

The Walmart owned e-commerce giant may be exploring ways to compete against Amazon's growing private label sales in the country A recent report published by the Business Standard says that...

Offline vs Online: When Bricks Take on Clicks

Multibrand stores used to be the place where Indian customers compared and shopped for electronics and home appliances. Now the largest of such retail chains are having to take...

New Products

Iball Launches Wireless Headphones For Children in India

Iball said that these wireless headphones emit only a maximum of 85 DB sound output These, as per the company, are also made...

Samsung Launches Galaxy Note 10 at Starting Prices of Rs 69,999

This is the first time that Samsung has launched two variants of a Note Series Smartphone Samsung that its Bengaluru R&D members have...

Vingajoy Launches Portable Wireless Speakers in India

The company had entered the consumer electronics market in 2018 Vingajoy claims that this Bluetooth speaker offers playtime of up to six hours...

People

Panasonic’s Associate Director Joins BSH as India MD

BSH's existing MD Gunjan Srivastava has been promoted as company's Asia-Pacific head Company's new India MD was previously associated with Panasonic, Samsung, LG...

Panasonic’s Saket Choudhary Joins Realme Mobiles India Team

Saket has joined has Realme Mobiles as senior marketing manager for offline media Xiaomi's sales head had recently joined Realme India team Saket Chodhary,...

Panasonic’s New Head of Marketing has Two MBA Degrees

He was earlier associated with Samsung, Times Internet and Hewlett Packard Panasonic had recently launched 14 new TV models in India Panasonic has appointed...

Rumors

Oneplus to Launch Smart TVs in September: Report

Huawei has introduced smart TVs under its sub-brand Honor Oneplus is a smartphone brand that works under the umbrella of BBK A recent report...

Huawei Planning to Lay Off Employees in USA: Report

The govt of USA had blacklisted Huawei in May 2019 Companies like Google had earlier revoked support to Huawei devices A report published by...

Samsung Might Cut 1000 Jobs in India: Report

Economic Times report says that the layoffs are a aftermath of lowered smartphone and smart TV prices Samsung has around 20,000 employees in...