“Middle Income Society Has Started Investing in Designer Ceiling Fans”

Prateek Sah, director, The Fan Studio, in an exclusive conversation with EFY Group, shed light on the evolving market for designer ceiling fans in India. He explained how designer...

“Trade Partners Who Can Connect With Architects are the Right Connects For Us”

Nisha S Kukrejah (NK), founder & marketing head, Luxaire and Sachin Kukreja (SK), co- founder, Luxaire, in an exclusive conversation with EFY Group shed light on the kind of...

Home Automation Segment has been the Game Changer: Kunal Nandu

Vinay Electrical Solutions recently informed that it is close to making Rs 260 crore revenue by March 2020 The brand has recently forayed into the home automation market...

We are Scouting for New Distributors for Godrej Air Coolers: Sanjeev Jain

Sanjeev Jain, national sales head, Godrej Consumer Electronics, in an exclusive conversation with EFY Group shed light on how Godrej plans to go ahead in the air-coolers vertical. Godrej...

Hunger to Innovate Helps Keep the Saturation Away: Kishan Jain

Goldmedal Electricals achieved an annual turnover of Rs 1,400 crore in FY 18-19 The company feels its sales channels and hunger to innovate has helped it beat the...

India’s 29 States Require 29 Different Sales Strategies: Rahul Puri

Rahul Puri has been associated with Apple and LG Electronics as their national sales head (India) in the past He currently heads Sterlite Tech as sales head for...

Digital Marketing is the Future But Traditional has its Own Advantages: Akhil Sethi

This story revolves around the importance of digital marketing in the consumer electronics industry Akhil has recently joined Panasonic India as head of its digital marketing teams He...

Syska’s Focusing on Expanding Sales Channel in Tier II and III Cities: Rajesh Uttamchandani

Rajesh Uttamchandani, director, Syska Group, in an exclusive conversation with EFY Group, shed light on how the brand has been able to grow its market share in India year-on-year....

Channel Partners are Helping Us Understand Indian Consumers: MSI

Green Chang-Ching-Lin (GCC), regional marketing head, MSI, in an exclusive conversation with EFY Group shed light on the increasing size of gaming electricals and accessories in India. He pointed...

Rs 500 Margin From a Rs 25,000 or a Rs 3,000 Product: Gopal Jeyaraj

Gopal Jeyaraj (GJ), head, SAARC & India, Anker Innovations, in an exclusive conversation with EFY Group credited Anker’s channel partners as the prime reason behind its 100 per cent...

New Products

Samsung Launched Samsung Serif and OLED 8K TVs in India

The product features Active Voice Amplifier, Quantum Processor 4K and HDR 10+ Samsung Serif TVs will be retailed at INR 83,900 Samsung OLED...

Eureka Forbes Launched Aquaguard Marvel Water Purifier in India

Eureka Forbes' water purifier will be retailed at INR 15,392 Aquaguard Marvel water purifier will be launched via Amazon The product feature Active...

Apple Introduced the Sleep Tracking Feature on Apple iWatch

The company claims that the feature will be different from other smart watches "We keep the user data sensitivity and privacy our priority" ...

People

Pallav Chaudhary Joins Havells as Large Format Retail Unit Head

Pallav Chaudhary has an experience of more than 10 years He has worked with the likes of Samsung, LG and Videocon Large format...

Realme Introduces Shraddha Kapoor as the Brand Ambassdor

Realme will feature Shraddha Kapoor for Dare to Leap The Actress will endorse watches, bands and smartphones 'It will help us in positioning...

Adarsh Srivastava Joins Livpure Team as a Zonal Head

Adarsh Srivastava was previously working with Samsung Electronics as a regional channel development manager He will be taking care of Livpure's entire product...

Rumors

Apple Might Solve the Battery Problems of Apple AirPods with iOS 14

The iOS 14 update features Optimised Battery Charging The AirPods are powered by lithium-ion batteries A report claims that the battery level...

OnePlus Might Launch OnePlus Wireless Buds Soon

The True Wireless OnePlus Buds are seen in black colour Source reveals that the design is similar to OnePlus Bullets Wireless 2 The...

Apple Might Launch AirPods 3 in Early 2021

The design of AirPod Air and AirPod 3 might show some similarities AirPod 3 is expected to come without noise cancellation Apple might...