Many in the Retail Channel Sell Competing Brands But Use Nasaka: Sandesh Srivastava

Nasaka is a home appliances brand operating under the umbrella of the Microtek and Okaya Group The brand re-started operations in India in 2017 It is looking to...

“Middle Income Society Has Started Investing in Designer Ceiling Fans”

Prateek Sah, director, The Fan Studio, in an exclusive conversation with EFY Group, shed light on the evolving market for designer ceiling fans in India. He explained how designer...

“Trade Partners Who Can Connect With Architects are the Right Connects For Us”

Nisha S Kukrejah (NK), founder & marketing head, Luxaire and Sachin Kukreja (SK), co- founder, Luxaire, in an exclusive conversation with EFY Group shed light on the kind of...

Home Automation Segment has been the Game Changer: Kunal Nandu

Vinay Electrical Solutions recently informed that it is close to making Rs 260 crore revenue by March 2020 The brand has recently forayed into the home automation market...

We are Scouting for New Distributors for Godrej Air Coolers: Sanjeev Jain

Sanjeev Jain, national sales head, Godrej Consumer Electronics, in an exclusive conversation with EFY Group shed light on how Godrej plans to go ahead in the air-coolers vertical. Godrej...

Hunger to Innovate Helps Keep the Saturation Away: Kishan Jain

Goldmedal Electricals achieved an annual turnover of Rs 1,400 crore in FY 18-19 The company feels its sales channels and hunger to innovate has helped it beat the...

India’s 29 States Require 29 Different Sales Strategies: Rahul Puri

Rahul Puri has been associated with Apple and LG Electronics as their national sales head (India) in the past He currently heads Sterlite Tech as sales head for...

Digital Marketing is the Future But Traditional has its Own Advantages: Akhil Sethi

This story revolves around the importance of digital marketing in the consumer electronics industry Akhil has recently joined Panasonic India as head of its digital marketing teams He...

Syska’s Focusing on Expanding Sales Channel in Tier II and III Cities: Rajesh Uttamchandani

Rajesh Uttamchandani, director, Syska Group, in an exclusive conversation with EFY Group, shed light on how the brand has been able to grow its market share in India year-on-year....

Channel Partners are Helping Us Understand Indian Consumers: MSI

Green Chang-Ching-Lin (GCC), regional marketing head, MSI, in an exclusive conversation with EFY Group shed light on the increasing size of gaming electricals and accessories in India. He pointed...

New Products

U&i Launches ‘Shuffle 4’ – Smart Neckband With 15-hour Battery Life

U&i Prime, a sub-brand of the parent company U&i has launched Shuffle 4 - the next generation Smart Neckband in three attractive colors Black,...

Crossbeats Launches ANC TWS Earbuds EPIC With 6 Microphones

Indian audio and wearable brand Crossbeats has introduced its latest ANC true wireless EPIC, unique curved design earbuds powered with Active Noise Cancellation.  Packed in...

US Consumer Electronics Brand Westinghouse Electric Enters India With SPPL

The Noida-based SPPL already has a branding licence for international brands which includes Blaupunkt, Thomson, Kodak and White-Westinghouse Westinghouse Electric Corporation, a US-based consumer electronics...

People

Manish Sharma to be Appointed Chairman of Panasonic India

Manish Sharma is currently associated with Panasonic India as president and CEO Manish Sharma, president, Panasonic India Pvt Ltd will take on the role of...

PTron Launched Bassbuds’s Ad Campaign Featuring Aparshakti Khurana

PTron’s Bassbuds is the country’s largest selling Indian TWS: Counterpoint The ad campaign is launched on Youtube & Social Media The brand seems...

Pallav Chaudhary Joins Havells as Large Format Retail Unit Head

Pallav Chaudhary has an experience of more than 10 years He has worked with the likes of Samsung, LG and Videocon Large format...

Rumors

Boat Heading Towards its Initial IPO Offering

Boat, in its latest funding round, had raised $6.7 million from Qualcomm's VC arm known as Qualcomm Ventures Home grown consumer electronics startup is planning...

Apple Won’t Launch AirPods Studio with iPhone 12 at Launch Event: Report

The sport version of AirPods Studio is expected to be INR 25,463 and the luxury version will cost around INR 43,703 According to...

LG Display To Supply 20 Million OLED Panels For The Upcoming 6.1-inch iPhone 12

BOE Technologies have also improved its OLED technology part by recruiting some former Samsung engineers, which are also being assessed by Apple Apple...