Many in the Retail Channel Sell Competing Brands But Use Nasaka: Sandesh Srivastava
Nasaka is a home appliances brand operating under the umbrella of the Microtek and Okaya Group
The brand re-started operations in India in 2017
It is looking to...
“Middle Income Society Has Started Investing in Designer Ceiling Fans”
Prateek Sah, director, The Fan Studio, in an exclusive conversation with EFY Group, shed light on the evolving market for designer ceiling fans in India. He explained how designer...
“Trade Partners Who Can Connect With Architects are the Right Connects For Us”
Nisha S Kukrejah (NK), founder & marketing head, Luxaire and Sachin Kukreja (SK), co- founder, Luxaire, in an exclusive conversation with EFY Group shed light on the kind of...
Home Automation Segment has been the Game Changer: Kunal Nandu
Vinay Electrical Solutions recently informed that it is close to making Rs 260 crore revenue by March 2020
The brand has recently forayed into the home automation market...
We are Scouting for New Distributors for Godrej Air Coolers: Sanjeev Jain
Sanjeev Jain, national sales head, Godrej Consumer Electronics, in an exclusive conversation with EFY Group shed light on how Godrej plans to go ahead in the air-coolers vertical. Godrej...
Hunger to Innovate Helps Keep the Saturation Away: Kishan Jain
Goldmedal Electricals achieved an annual turnover of Rs 1,400 crore in FY 18-19
The company feels its sales channels and hunger to innovate has helped it beat the...
India’s 29 States Require 29 Different Sales Strategies: Rahul Puri
Rahul Puri has been associated with Apple and LG Electronics as their national sales head (India) in the past
He currently heads Sterlite Tech as sales head for...
Digital Marketing is the Future But Traditional has its Own Advantages: Akhil Sethi
This story revolves around the importance of digital marketing in the consumer electronics industry
Akhil has recently joined Panasonic India as head of its digital marketing teams
He...
Syska’s Focusing on Expanding Sales Channel in Tier II and III Cities: Rajesh Uttamchandani
Rajesh Uttamchandani, director, Syska Group, in an exclusive conversation with EFY Group, shed light on how the brand has been able to grow its market share in India year-on-year....
Channel Partners are Helping Us Understand Indian Consumers: MSI
Green Chang-Ching-Lin (GCC), regional marketing head, MSI, in an exclusive conversation with EFY Group shed light on the increasing size of gaming electricals and accessories in India. He pointed...
New Products
AXL-World launches – X-Fit M57 Full Touch Smart Watch
The latest addition to the existing portfolio is the X-Fit M57 full-touch smartwatch. Have you ever wondered? When will there be a smartwatch with...
LG Electronics Expects 30 Percent Growth In Home Appliance Business In 2022
Compressor-based products contribute around 65 per cent of the revenue of the home appliances business of the company
Consumer electronics company LG Electronics India said...
OnePlus To Expand Smart TV Lineup In India
Chinese tech giant OnePlus has announced it would expand its smart TV portfolio in India with the launch of two smart TVs, the OnePlus...
People
Satish N.S Appointed As Haier India President After Eric Braganza Retires
Satish N.S. is set to lead consumer electronics company Haier India as President of the company following the retirement of current President Eric Braganza.
Braganza's...
Manish Sharma to be Appointed Chairman of Panasonic India
Manish Sharma is currently associated with Panasonic India as president and CEO
Manish Sharma, president, Panasonic India Pvt Ltd will take on the role of...
PTron Launched Bassbuds’s Ad Campaign Featuring Aparshakti Khurana
PTron’s Bassbuds is the country’s largest selling Indian TWS: Counterpoint
The ad campaign is launched on Youtube & Social Media
The brand seems...
Rumors
Boat Heading Towards its Initial IPO Offering
Boat, in its latest funding round, had raised $6.7 million from Qualcomm's VC arm known as Qualcomm Ventures
Home grown consumer electronics startup is planning...
Apple Won’t Launch AirPods Studio with iPhone 12 at Launch Event: Report
The sport version of AirPods Studio is expected to be INR 25,463 and the luxury version will cost around INR 43,703
According to...
LG Display To Supply 20 Million OLED Panels For The Upcoming 6.1-inch iPhone 12
BOE Technologies have also improved its OLED technology part by recruiting some former Samsung engineers, which are also being assessed by Apple
Apple...
