Xiaomi said it will open 12 new stores in the East, 26 in the Western regions, 29 in the North, and 33 in the South
Amid an ongoing fight with offline retailers, Chinese smartphone maker Xiaomi India has announced that it has launched over 100 retail stores across the country.
This is in an effort to expand the company’s footprint in tier-5 and tier-6 cities that have a population of fewer than 50,000 people.
The company feud with retailers follows after the latter accused the company of favouring online channels and growing its own offline stores by diverting majority of stocks.
Retailers had also claimed that Xiaomi is asking them to charge more for devices compared to devices offered through e-commerce websites.
Xiaomi said it will open 12 new stores in the East, 26 in the Western regions, 29 in the North, and 33 in the South of the country.
Additionally, it will also be creating employment opportunities for 200+ families, thereby fostering entrepreneurship across India, it said in a statement.
Xiaomi had launched its first retail store on August 15, 2018, in Bengaluru, and in a time span of over two years, it had more than 3,000 retail stores in the country, providing employment for over 6,000 people, the statement added.
In March this year, Xiaomi had announced that under its ‘Growth with Mi’ initiative it plans to double the number of offline retail touchpoints as well as the number of exclusive retail stores in India.
The company had committed to open 6,000 stores in the next two years with an investment of Rs 100 crore.
“Our aim with the initiative is to increase the availability of Xiaomi and Redmi products in Tier 5 and Tier 6 cities and provide a best-in-class experience in regions that have limited access. We are confident that our retail stores will take the budding entrepreneurs a step closer towards their dream and further generate employment in each pocket of the country,” said Muralikrishnan B, Chief Operating Officer, Xiaomi India.
