Godrej Appliances Enters into Dishwashers Market


Godrej and Boyce announced its foray into the dishwashers market and is eyeing 15 per cent market share by the end of this financial year.

Due to the pandemic, people are having hard times juggling between work and household chores. Appliances like dishwashers are very helpful in such times and therefore, it has led to a surge in the market of such appliances. According to Godrej Appliances Business Head and Executive Vice President Kamal Nandi, this category will continue to see growth even post pandemic as more and more consumers discover the value this product can add to their lives. He added that the dishwasher segment is at a very nascent stage and the total market size is expected to cross USD 90 million (Rs 667-700 crore) by 2025-26.

“We are targeting 15 per cent market share by the end of this financial year (2021-22). This is a premium product and we expect the metro cities like Delhi, Mumbai, Bengaluru and Hyderabad, among others, to initially drive the market for the next couple of years. Then gradually it will be tier II cities,” he said.

“The heightened need for personal hygiene and convenience as an outcome of COVID-19, has accelerated awareness and demand for this product segment. In October 2020, we launched the new Godrej Eon Dishwasher range exclusively on a leading e-commerce platform only for select cities. Now, the entire range is being made available offline as well, pan India,” Rajinder Koul, Product Group Head – Dishwashers, Godrej Appliances, further added.