Hungama Ventures Into Consumer Electronics Segment With ‘Hungama HiLife’

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Users will get annual subscriptions to Hungama Music and Hungama Play music and video streaming platforms, respectively

Indian entertainment company Hungama has announced that it has ventured into the lifestyle products industry, for which it has launched the ‘Hungama HiLife’ products.

Priced between Rs 2,199 and Rs 4,999, the range currently consists of Bluetooth headphones, truly wireless (TWS) earbuds, neckbands, and Bluetooth speakers.

The products are available on Amazon India and soon will be accessible on Flipkart, Meesho, Simsim, Tata CLiQ alongside others.

Users will get annual subscriptions to Hungama Music and Hungama Play music and video streaming platforms, respectively.

The company is also looking to expand its presence in more than five categories including mobile and laptop accessories, fashion products and accessories, utility products, and other categories related to entertainment, technology, and lifestyle, as per an official statement.

As for product specifics, Hungama HiLife’s Bluetooth headphone, Buzz 101, is claimed to provide enhanced bass, passive noise cancellation and upto 9 hours of playback time. It is priced at Rs 4,999.

The neckband, Jump 101, is priced at Rs 2,199 and claims to offer upto 12 hours of playback time and an 80% charge in 30 minutes of charging.

Meanwhile, the TWS earbuds, Bounce 101, comes with an IPX4 water resistance rating, offers enhanced bass, and are available at Rs 2,999.

Groove 101 is the brand’s Bluetooth speaker. Priced at Rs 3,999, Groove 101 offers HD-quality sound, integrated controls and features a lightweight portable design.

“The technical specifications of the range, combined with reasonable pricing will certainly make it an interesting proposition for users looking to get a superior, yet affordable experience. Over the next year, we will expand our presence to more than 5 categories and cover a wider array of lifestyle products,” said Neeraj Roy, Founder and CEO, Hungama Digital Media.

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