Crompton Launches LED Bulb that Kills Germs

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The company claims that Anti-Bac LED bulb has proven efficacy in killing aspergillus niger, bacillus cerus, escherichia coli, staphylococcus aurus, yeast, molds and other wide spectrum of harmful germs and bacteria

Mathew Job CEO CGCEL along with Soha Ali Khan launches Anti-Bac LED Bulb

Crompton Greaves Consumer Electricals Ltd. (CGCEL) along with Bollywood actor and celebrity influencer Soha Ali Khan has announced the launch of the company’s offering – the ‘Crompton Anti-Bac LED Bulb’. The Envirosafe technology, as per the company, helps provide dual benefits to consumers by delivering regular LED light and also killing up to 85 per cent germs.

Mathew Job, CEO, CGCEL said, “As a leading consumer electricals company, we are committed towards providing solutions through innovation and advanced technology to consumers thereby meeting their changing/growing needs. Our latest offering Anti-Bac LED bulb that kills up to 85% of germs while the light is on and makes the living environment of consumers healthy and safe. Having launched revolutionary products like the Anti-Dust fan range and the Tricool Window cooler, we are elated to be the first company to create a new category within the lighting segment with the launch of Anti-Bac LED bulb and growing the range that fulfils the brand promise of making home a great place to hangout.”

Currently available in Cool Day White Light with a range of two wattages -7W and 9W at Prices of Rs 180 and Rs 190 respectively, the company will soon start reatiling anti-bac LED bulb warm white light as well.

Multimedia campaign

The brand said that it will incorporate a multimedia campaign with the inclusion of TV, Digital, OOH and PR mediums. The TVC, released by the brand, further talks about the importance of having a safe and healthy environment for all consumers.

Bollywood actor Soha Ali Khan said, “Being a mother myself, I have always tried to establish a qualitative and secure environment for my family. While I spend a considerable time outdoors, there is an equal amount of time that I tend to spend indoors. It is proven science that germs are present in every nook and corner of the house and I, as a mom, do my best to figure out methods to be germ-free and create a clean space for my daughter. Given that we are exposed to a lot of household and ambient germs indoors itself in today’s day and age, we now have an LED bulb that actually kills germs! I am fortunate enough to experience an innovation that is so beneficial to me as a consumer, as a parent and at the same time so very convenient for my home.”

Testing done by NABL accredited Lab

The company claims that Anti-Bac LED bulb has proven efficacy in killing aspergillus niger, bacillus cerus, escherichia coli, staphylococcus aurus, yeast, molds and other wide spectrum of harmful germs and bacteria, thereby killing up to a percentage of
85 per cent germs within four hours.

Company’s official statement read “the bulb does not emit any UV/IR radiations but only visible light, which makes it absolutely safe for humans, pets and food items. The bulb is also very easy to install and is a complete game changer in the fight against mold, mildew, and bacteria.”

Rajesh Naik, business head, Lighting, CGCEL added, “Light of different wavelengths have been used for various specialized applications e.g. UV for sterilization, IR for pain relief etc. We are putting light to work for our consumers in new and exciting ways. Our consumer insights revealed that the concern on hygiene in homes coupled with leading a quality life is becoming increasingly relevant. We challenged ourselves to make such specialized applications accessible to all LED consumers by providing a very cost effective product that delivers on light output and elimination of germs. We are delighted to be the first mover in creating a new category in the lighting segment.”

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