Goldmedal Electricals Launches App to Reward Business Partners

  • The company has also announced a loyalty in select states in the country
  • Goldmedal Electricals has partnered with Paytm to launch this app in India

Goldmedal Electricals, a fast moving electrical goods (FMEG) company has partnered with Paytm, India’s largest payment gateway, to create a mobile-app-enabled loyalty scheme for its key business partners and influencers. The app called ‘Dhan Barse’ has been custom-developed by Paytm. Goldmedal said that this app aims to bring together all of Goldmedal’s business partners and influencers under one digital umbrella.

Kishan Jain, director, Goldmedal Electricals said, “Goldmedal has become a pan-India brand due to the sincere efforts of all our partners – from our dealers to retailers to counter boys and electricians. We were looking for a solution that would help all our partners connect with us directly along with a scheme that would reward them for their loyalty in a seamless and efficient manner. We recognize the strengths of Paytm in the software development and payments space and have hence partnered with them to make our digital connectivity program a reality. We are thrilled to announce the launch of Dhan Barse and look forward to providing several benefits to our business partners through this app”.

Inspired by the Prime Minister’s digital India

Dhan Barse app, as per the company, is inspired by the Prime Minister’s Digital India initiative, it connects partners / users from remote parts of the country and allows them to get business updates in real-time. Company’s official statement read, “The Dhan Barse app thus enables Goldmedal to associate with all stakeholders seamlessly. The mobile app along with the company’s loyalty scheme is being launched in select states and will be available across the country very soon.”

“In our digitally connected world, it is essential for a company like ours to be connected with all our partners via a digital platform. We are glad to partner with a reputed company like Paytm to develop this new-age mobile app. Through it, everyone associated with Goldmedal will receive the latest information about the company, our products, real-time updates about our services and plans, and receive benefits directly without any intermediary,” said Bishan Jain, director, Goldmedal Electricals.

40 per cent growth

Goldmedal Electricals offers products and solutions across categories such as switches, home automation wires and cables, entertainment and LED lighting. The company has seen growth in FY’18-19, growing at a CAGR of more than 40 per cent YoY and is currently worth Rs 1,400 crore. The company also recently launched a new mascot called ‘The Wireman’ for the company’s wires and cables segment.

Ajay Shekhar Sharma, SVP, Paytm said, “Paytm takes immense pride in partnering with Goldmedal for creating this unique loyalty scheme and mobile app for the latter’s key business partners. Through Dhan Barse, Paytm has come up with a customized, state-of-the-art and highly effective communication tool for Goldmedal! Working on our respective core strengths, we truly believe that the synergy between Paytm and Goldmedal will be a force to reckon with. We wish that this partnership achieves bigger milestones in times to come!”