Vivo beat Xiaomi to claim the Number five spot in the first quarter of 2019. Vivo sold 27.4 million smartphones during the quarter. Xiaomi sold 27.2 million devices
Global sales of smartphones to end users declined 2.7 per cent in the first quarter of 2019, totaling 373 million units, according to Gartner, Inc. Despite its absence from the U.S., Huawei maintained its ranking as the number 2 smartphone vendor worldwide and continued to reduce the gap with Samsung.
“Demand for premium smartphones remained lower than for basic smartphones*, which affected brands such as Samsung and Apple that have significant stakes in high-end smartphones,” said Anshul Gupta, senior research director at Gartner. He added “In addition, demand for utility smartphones* declined as the rate of upgrading from feature phones to smartphones has slowed, given that 4G feature phones give users great advantages at a lower cost.”
Extended replacement cycles
Slowing innovation in flagship smartphones and rising prices continued to extend replacement cycles. The two countries that sell the most smartphones, namely the U.S. and China, saw sales decline by 15.8 per cent and 3.2 per cent, respectively, in the first quarter of 2019.
Gartner’s report read, “In the first quarter of 2019, Samsung retained the top spot in worldwide smartphone sales achieving 19.2 per cent market share (see Table 1). Huawei achieved the highest year-over-year growth among the world’s top five, growing 44.5 per cent and smartphone sales totaling 58.4 million units.”
The case of Huawei
Sales of Huawei smartphones grew in all regions. “Huawei did particularly well in two of its biggest regions, Europe and Greater China, where its smartphone sales grew by 69 per cent and 33 per cent, respectively,” said Gupta. Huawei’s continued dominance in Greater China, where it commanded a 29.5 per cent market share, helped it secure the number two global smartphone vendor ranking in the first quarter of 2019.
“Unavailability of Google apps and services on Huawei smartphones, if implemented, will upset Huawei’s international smartphone business which is almost half of its worldwide phone business. Not the least it brings apprehension among buyers, limiting Huawei’s growth in the near term,” said Gupta.
Samsung and Apple recorded year-over-year declines
Despite a decline in its smartphone sales of 8.8 per cent in the first quarter of 2019, Samsung remained the number one smartphone vendor worldwide. “Samsung launched its flagship Galaxy S10 smartphone portfolio, which received a good response. However, its impact was limited as Samsung only started shipping the S10 at the end of the first quarter,” said Gupta. He further added, “Samsung also strengthened its midtier and entry-tier smartphone ranges with a refreshed A series and J series and the newly introduced M series, but aggressive competition from Chinese manufacturers limited their impact.”
Sales of Apple iPhones totaled 44.6 million units in the first quarter of 2019, a decline of 17.6 per cent year over year. “The price cut for iPhones across markets helped drive up demand but wasn’t enough to restore growth in the first quarter. Apple is facing longer replacement cycles as users struggle to see enough value benefits to justify replacing existing iPhones,” said Gupta.
Competition for the number 5 spot continued
Vivo beat Xiaomi to claim the Number five spot in the first quarter of 2019. Vivo sold 27.4 million smartphones during the quarter. Xiaomi sold 27.2 million devices.
The latest features, such as in-display fingerprint scanner, slider camera, fast charging and almost bezel-less display, helped Vivo achieve double-digit smartphone sales growth in the first quarter of 2019. “However, the company could do much better by expanding its range of its entry-tier smartphones and selling them in emerging Asia/Pacific markets,” said Gupta.
