Is Samsung Defending its 4K to 8K AI Up-scaling Technology?

0
Advertisement
  • Samsung latest 8K TVs upscale 4K content to 8K using artificial intelligence
  • It seems Samsung has taken criticism of its AI up-scaling technology too seriously
Mr. HC Hong, President and CEO, Samsung SouthWest Asia with Author/Designer/Actor, Twinkle Khanna at the launch of Samsung QLED 8K TV at DLF Emporio, New Delhi

Samsung’s major launch this year came in the form of 8K picture quality TVs. However, as soon as the Korea based consumer electronics giant announced the launch, many technological pundits revealed that Samsung is actually using AI to upscale 4K content to 8K quality.

Samsung now has published an official statement explaining the technology it is using in its 8K TVs. It is to be noted here that Samsung has launched 8K TVs in 65-inch, 75-inch, 82-inch and 98-inch sizes in India. The prices of these start at a staggering Rs 10,99,900 price tag.

Raju Pullan, SVP, Consumer Electronics Online Business, Samsung India, during the launch of these TVs had said, “We are thrilled to introduce new QLED 8K TVs that will change the dynamics of ultra-premium televisions and are confident that our consumers will experience nothing short of brilliance in colour, clarity and sound.”

8K resolution and references to a piggy bank

The company, facing strong competition in the smartphone and smart TV vertical in India from the likes of Xiaomi and Realme has given references to piggy banks while trying to explain AI up-scaling. Samsung’s official statement read, “Remember your childhood piggy bank? The math used to be quite simple – the more the number of coins you put into the money bank, the better your chances of getting a shiny, fancy bicycle. This simple equation can also help you choose the right television as well.”

It continued, “Why is 8K resolution your best bet at getting bright and shiny pictures on the TV, you ask? Because it is the piggy bank with the maximum number of coins (or pixels).”

Images are made of tiny colored squares called pixels. Samsung explains that the more the number of pixels, the better the quality of the image produced. Samsung’s statement read, “Now imagine that pixels are like the coins you saved. An 8K TV comes with the bank balance (or resolution) of about 33 million coins (or pixels). So, it is your best bet at getting that colorful bicycle – or in this case, the best quality images on the television.”

Buying a bicycle compared to buying a Rs 10,000,00 TV

Samsung has also compared saving money to buy a bicycle and then parents helping a kid buy the latest one by adding more money to their child’s savings. The company explains, “Imagine this. You did your best at saving money for the bicycle. You did not spend a single rupee on candies. You walked to the store with just the bank balance that you were required to have. However, soon you found out that the bike you had been saving up for was outdated. There is a new one with perfect features, but for twice the price. As you turn around and walk back dejected, your parents step in and agree to pay the deficit.”

It continued, “However, soon you found out that the bike you had been saving up for was outdated. There is a new one with perfect features, but for twice the price. As you turn around and walk back dejected, your parents step in and agree to pay the deficit. That is exactly what AI Up-scaling does. It makes up for the deficit pixels (or coins) and ensures that you get the best image (or bike).”

Author – Mukul Yudhveer Singh. An avid reader, Mukul finds peace in books and technology. He’s as passionate about writing as he is about playing cricket and hitting the gym. If not writing or reading, you will most likely find him drawing tattoo designs or analyzing political campaigns.

LEAVE A REPLY

Please enter your comment!
Please enter your name here