- Samsung had recently launched its 4K to 8K upscaling technology TVs in the country
- LG says its new TV range features 20,000 Alexa skills

LG Electronics India has announced the launch of TVs featuring Artificial Intelligence (AI) ThinQ. These AI ThinQ televisions from LG start from 80 cms (32-inch) to 195 cms (77-inch) between the price range of Rs 24,990 to Rs 10,99,990. And Built-in Alexa and Google Assistant are available in our UHD TVs, NanoCell TVs and OLED TVs. This new range includes various models under LG’s SMART, LED, UHD, NanoCell and OLED AI ThinQ televisions.
Younchul Park, director-Home Entertainment, LG Electronics India, said, “We’re thrilled to introduce Google Assistant, Amazon Alexa and AirPlay2 in our televisions that will certainly bring more convenience to our customers. This addition is LG’s commitment to simplifying the customers’ lives. With this built-in technology, users of LG televisions will be able to do much more than simply watching TV like, they can read news updates, check weather forecast, order food, essentially they can control their surroundings in a much easier and efficient way. We are confident that this new feature will elevate the home entertainment experience of both our existing and future consumer.”
Interestingly, Samsung had recently launched its 8K TVs range in India. The company had also issued an statement about its 4K to 8K upscaling technology. It is also to be noted here that LG has recently forayed into the ceiling fans market in India as well.
Support for Amazon Alexa and Google Assistant
LG’s 2019 OLED TV lineup allow users to control these TVs using Amazon Alexa or Google Assistant. These features are available out of the box and these make LG the only TV brand to provide support for both AI platforms without the need for additional hardware. Company’s official statement readThe new televisions can understand hundreds of voice commands and handle requests of greater complexity than ever before thanks to more advanced LG ThinQ AI conversational voice recognition technology.
Manohar Hotchandani, country manager for Alexa Voice Services, Amazon India, said, “We are excited to offer the convenience of voice control with Alexa on the range of LG TVs. Customers are already loving the experience of controlling their home entertainment with Alexa and we are delighted that LG ThinQ will now have Alexa Built-in. It aligns with our vision for Alexa to be everywhere that customers want to interact with her.”
Using Alexa Routines, users can link together a series of actions such as controlling their smart lighting, reporting on the weather, or listening to daily horoscope using skills like GaneshaSpeaks by simply saying ‘Alexa, start my morning.’ They can also play music or listen to audio books and take advantage of over 20,000 Alexa Skills already available on the Alexa Skill Store.
The built-in Google Assistant allows the consumers to select programs, ask questions, and control compatible smart home devices. Using intelligent voice control, the users can speak into the LG Magic Remote to search for shows, change TV settings, switch to different inputs and more. With the Google Assistant built-in, user can ask the assistant to help manage daily tasks like scheduling calendar events or adding items to your shopping list.