Sony’s Sub-brand Aiwa Re-enters India Market

  • Aiwa has launched six models of 4K TVs and audio consumer electronics in the country
  • The company is planning to invest over Rs 200 crores in the coming years
Pic credits – Aiwa Website

Aiwa has launched six models of 4K TVs, a 55-inch QLED TV, Bluetooth speakers and wireless headphones in India. The company is retailing its TVs at starting prices of Rs 7,999 in India.

Jeffrey Alan Goldberg, spokesperson Aiwa, said “We decided to launch this great brand in India because this is one of the most dynamic markets in the world with huge potential. While there are many other products in the market, the ability of the Indian consumer to lap up the most innovative technology is unmatchable. Moreover, the sense of nostalgia when it comes to Aiwa is strong here, and I am sure India will embrace the new brand identity with love and joy”.

Aiwa’s history

Interestingly Aiwa brand was brought by Sony Corporation more than a decade ago. Several reports claiming about Sony launching Aiwa in India again had surfaced in 2003. The brand was operational in India till 2006. It took more than 12 years for Sony to re-launch the brand in India.

Aiwa, just like Sony, has its origins in Japan as well. The brand till 2011, was associated Kabir Mulchandani-promoted Baron International. Baron was responsible for retailing Aiwa products in the country.

Aiwa TVs to be powered by Android Operating Systems

All the models of the TVs launched by the company are powered by LED panels and use Android TV operating system. Aiwa has launched these TVs at prices starting at Rs 7,999. These prices go up till Rs Rs 1,99,000. The company is aiming to sell 2,00,000 products in India in its first year of operation.

Manmit Chaudhry, MD, Aiwa India said, “We believe in working relentlessly to provide Indian consumers with a wide choice of products with innovative, advanced features that meet specific requirements across different demographics and price brackets. This launch is the first step in that direction and will cater to the ever-evolving expectations of our target audience for simple and affordable technology products. We plan to invest approximately over Rs 200 crores in the coming years”.