- The company had recently organised a campaign around connected homes and smart consumer electronics
- Tata Cliq said it will be offering discounts of up to 70 per cent on select consumer electronics
Tata Cliq, Tata Group’s multi-brand e-commerce platform has announced the launch of Smartroniq sale. This comes close on the heels of their last marketing campaign titled ConneQted Homes, which aimed to raise awareness around the ease and simplicity of converting one’s existing home into a new-age, smart one without too much trouble or investment.
Company’s official statement read, “A 100X growth in searches on-site and 200X growth in product views for Smart Gadgets and Appliances have been observed since the start of the campaign. This sale, also being a commemoration of India’s 72nd Independence Day, offers a plethora of attractive discounts viz. up to 70% on smart phones, washing machines, laptops, TVs, kitchen appliances, personal grooming, AC and other products.”
Connected homes industry witnessing a rapid growth
Kishore Mardikar, chief marketing officer, Tata Cliq, said, “The smart / connected homes industry is witnessing a rapid growth in the Indian market. IT hubs and HNWIs were the initial adapters of this change however, today almost every household in metro cities has at least 2-3 smart appliances. However, majority of tier 1 and 2 cities feel that converting their home into smart home will be an expensive affair. Being the first e-commerce website in India to have introduced Connected Homes as a category, our endeavor is to create awareness amongst our patrons on the connected home concept and ways to convert their home into smart homes at affordable prices and with least amount of time spent.”
There are over 500 curated products in the connected homes category across four segments – connected comfort, connected convenience, connected care and connected accessories. Tata CLiQ carries all major Connected Homes brands including Google, Amazon, Oakter, Homemate, TP-Link, D-Link, Netgear and many others. Furthermore, there are 6 Smarter Kits for more advanced users.”
Discount offers and deals
Apart from the discount offers and deals, Tata Cliq has tied up with HDFC to offer an additional 10 per cent instant discount on credit cards and EMI Transactions. The e-comm platform also offers opportunities to win gifts during the ‘blockbuster hours’. Company’s official statemet read, “The contest will be live between 2 p.m. to 6 p.m. every day – all the consumer has to do is play and win exciting prizes such as Google Homes worth Rs. 8000, Headphones worth Rs. 2000, Watches worth Rs. 3000, BookMyShow vouchers worth Rs. 500 and many more.”
Tata Cliq is offering up to 40 per cent discounts on the purchase of a smartphone from its platform during the sale season. The consumer can avail up to Rs 6,000 off on Samsung smart phones where as one can find up to Rs 11,500 off on Vivo mobiles.
Tata’s official statement read, “Buy Voltas Beko Front Load Washing Machines and get BookMyShow vouchers worth Rs 3000. There will be 12 month No Cost EMI available on Whirlpool & IFB washing machines. The washing machine range will see a cut on the MRP by up to 30% along with an extended 2 years warranty at Rs 999 only.”
It continued, “Tata Cliq is offering up to 60% off on the purchase of on Smart TVs. The sale also offers 12 months no EMI cost on the purchase of TVs above Rs. 30,000 along with extended 2 years warranty at Rs 999 only. The sale will offer up to 65 per cent off on Bluetooth speakers. Soundbars will be available starting at Rs. 2499 only. Home theatres and Headphones will have a discount of up to 60 per cent and 70 per cent respectively.”
The company is also offering kitchen appliances from Philips, Wonderchef, Prestige and more at up to 70 per cent off. Microwaves starting at Rs 3,999 along with 2 years extended warranty at just Rs 649. RO Water Purifiers starting at Rs 6,999.