TCL Aiming to be Number Two TV Brand in India by 2021: Mike Chen

  • The China-based company said that its market share in India now stands at 5.3 per cent
  • TCL will manufacture TVs, washing machines and refrigerators at its Tirupati factory

TCL, this month, has completed three years in India. The company said that it will be extending several promotional offers till 31 August 2019. These offers, as per the company will be exclusive to Indian customers.

Commenting on the anniversary, TCL India country manager Mike Chen said, “We have had a successful run in India, growing from a mere 1.7 per cent of market share to 5.3 per cent in just six months. Like the industry leaders, TCL has been quick to offer the best products covering a diverse price range, covering both the low price segment and high-end offerings. Having earned a mind share in the industry with our formidable range of Google-certified Smart TVs, we have now also ventured into other Smart Home Appliances like AC, Washing Machine, and Refrigerator. We owe this success to our loyal fan base who elevated our status from a low-priced Smart TV brand to a technology leader in India’s market for consumer durables.”

Number two TV brand by 2021

The company is now aiming to be number two TV brand in India. Mike Chen said that TCL will work in order to become the number two TV brand in India by 2021. TCL will soom start manufacturing washing machines and refrigerators at its Tirupati factory. The company already manufactures TVs there.

Mike Chen added, “Riding at the back of inspiring success within 3 years, at TCL, we are aiming for a No. 2 slot for the TV brands in India by 2021. For ACs and Washing Machines, we are focused at claiming the fourth slot by the same time period. With our current factory located in Tirupati, we will not only manufacture TVs but also washing machines and refrigerators. In the long term, we also envision setting up an elaborate R&D centre in India. This has been made possible with the riveting love that we have received from our audience in the country. To the same end, we have come up with anniversary special discounts and offers for our users and are affirmative that they would gracefully accept it as a token of our gratitude.”

TCL started its journey in India in August 2016, with an Amazon launch of TCL TV introducing curved/4K. Within only two months, TCL had emerged as the top three TV brands on Amazon. TCL has also remained in news this year as the sponsor for Delhi Capitals, during IPL 2019 and also KPL 2019. Recently, the brand also launched India’s first 4K AI Android Pie (9) Smart TV.