Beatz IV1805 to Bridge Digital Disparity Between Rural and Urban India


In order to fulfill the needs of music loving rural customers and knock out the existing digital disparity between urban and rural India, iVVO has come up with its dual-SIM smart feature phone – Beatz IV1805.

With long-lasting battery life, rear camera, Bluetooth, wireless FM and smartphone-like app store, this new product has a wide range of smart offerings at a price of Rs 600 per piece.

All about its features

Beatz flaunts an App Store – iVVO Smart Store that enables customers download and enjoy several apps, games, music and videos. The phone comes loaded with 8” display, 1,000 mAh battery, MP3 and MP4 players, wireless FM, rear camera, GPRS and Bluetooth connectivity, one-touch music access and a memory up to 32 GB. Interestingly, the smart phone has integrated regional language support to boost digital adoption in rural areas.

Pradipto Ganguly, CEO and co-founder at BRITZO of which iVVO is a subsidiary, said: “The new product will drive us one step closer to fulfilling the vision of facilitating digital enablement for India’s rural heartland. We are also backing the product with after-sales service.” The company is extending a product warranty of 455 days on the newly launched smartphone.