42 Per cent Smartphone Launches Based on Mediatek Chipsets: Report

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The report also forecasts that use of third party chipset in smartphones will increase in 2019. Third-party chipsets ruled Indian smartphone market in 2018

Maximum number of smartphone models launched in 2018 were based on Mediatek’s chipsets claims a recent report published by research company Techarc. Qualcomm followed Mediatek with 38.6 per cent share in the Indian smartphone market.

Sharing highlights of the report, Faisal Kawoosa, founder and chief analyst, techARC said, “The 3rd party chipset usage is only going to increase with 5G and increasing expectations from OEMs of a chipset. This requires huge R&D investments and expertise which these chipset specialists bring on-board.”

The report also forecasts that use of third party chipset in smartphones will increase in 2019. Third-party chipsets ruled Indian smartphone market in 2018.

Insights by Techarc

Market leaders using Snapdragon chipsets

The report highlights that market leaders in the smartphone segment in India are using Snapdragon chipsets. It is t be noted here that Snadragon chipsets are manufactured and retailed by Qualcomm in the country.

Faisal added, “Among the pure-play chipset makers, Qualcomm has not only been able to establish itself in the relevant segments of growth, but also more than half of the launches of smartphones were based on its chipsets which strengthens its position.”

Mediatek’s interesting story

Despite the fact that more than 42 per cent smartphone launches were based on Mediatek chipsets, the company, was not able to translate the same in increased sales figures. The report outlined that majority of OEMs selling smartphones, were in the kitty of Qualcomm.

The report read, “Mediatek needs to define its priorities for 2019, as the segment(s) where it is strong is tipped to witness decline in sales.”

UNISOC (erstwhile Spreadtrum), the third pure-play chipset vendor, has also been able to carve out its niche in the entry segment (sub Rs 5,000). It has been playing a vital role in helping OEMs launch 4G enabled Smartphones in the segment.

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