Industry tracker IHS Markit has estimated global shipments of 8K models to reach 338,000 units this year, down from 430,000 anticipated in October
The global market for 8K TVs may post weaker than expected growth this year due to lack of high-resolution content, market watchers has predicted.
At the Consumer Electronics Show earlier this month, South Korean tech giants Samsung Electronics Co. and LG Electronics Inc. presented their 8K TVs which have quadruple the pixels of Ultra HD models, promoting them as new growth drivers in the premium segment.
Despite the technological advances, industry watchers pointed out that the 8K market still remains in its infancy stage due to lack of content for the standard and steep price tags, Yonhap news agency reported.
Industry watchers explained that next-generation TVs are forecast to slowly expand their market share in the short term because there is a lack of video content that can fully take advantage of the screen resolution on 8K displays.
“They’re marvellous to look at up close, yes, but the stuff you’d actually want to watch —- your favourite movies or Netflix / Amazon Prime shows -— just isn’t there. None of it,” U.S. tech media The Verge wrote in a recent report.
“And there’s no real evidence of that changing anytime soon,” the report added.
Global shipments of 8K models
Industry tracker IHS Markit has also projected that the global shipments of 8K models, such as organic light-emitting diode and quantum dot, will see lower growth than expected. It estimated global shipments of 8K models to reach 338,000 units this year, down from 430,000 anticipated in October.
It also lowered its 2018 sales estimate from 18,100 units to 12,500, which is set to be released later.