A report said that Sam Jadallah will be leading Apple’s home product category. Sam’s startup Otto had shut shop in January 2018.

Microsoft’s ex corporate vice president, Sam Jadallah, has been appointed as head of Apple’s home products category, claims a report by CNBC. Interestingly, Jadallah’s LinkedIn profile also shows that he has been working on Apple’s home category since February 2019. Apple has neither confirmed nor denied the appointment.
The report also claims that hiring Jadallah is a clear signal that Apple wants to take its home products category more seriously. Apple currently offers the HomePod smart speaker and a software service in this category.
Sam Jadallah’s Professional History
Going by Jadallah’s LinkedIn account, it seems that he started his professional life with Microsoft as its corporate vice president. He was employed at the Big Blue for a period of 12 years from 1987 to 1999. Jadallah switched to the Internet Capital Group in 1999 and joined the company as its managing director. He spent two years there.
Jadallah then joined Mohr Davidow Ventures as general manager and spent six years with the firm before founding his own startup Otto in 2013. His startup, which claimed to create products for connected homes, shut shop in January 2018. Interestingly, he was associated with the same till December 2017 only.
He has also been serving at the Case Western Reserve University as a trustee from 2003. His LinkedIn profile reads, “At Apple. Prior: founder and CEO of Otto, a consumer hardware/services connected home device transforming the home entry and access experience. Earlier days: Venture Capitalist and General Partner at MDV, Managing Director at Internet Capital Group. A dozen incredible years at Microsoft as Corp Vice President heading global channel & SMB sales & marketing along with building paid services/support, anti-piracy and a number of other fun roles.”
Apple has been struggling in terms of iPhone sales in many of its markets. The company may be looking to revive its business through the home product category.