The iPhone maker says a new iTunes Movies and TV Shows app will debut only on Samsung Smart TVs in more than 100 countries
Apple has entered into a partnership with Samsung, one of its top rivals. As part of the deal signed between the two companies, the iPhone maker will begin offering iTunes movies and TV shows on new Samsung TVs.
The deal also includes support for AirPlay, which means iPhone and iPad users will be able to stream video content from their screens to Samsung TVs.
“We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad and Mac users have yet another way to enjoy all their favorite content on the biggest screen in their home,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services, in a press release announcing the deal.
Support on 2018 Samsung Smart TVs will be made available via firmware update, the company said.
While a new iTunes Movies and TV Shows app will debut only on Samsung Smart TVs in more than 100 countries, AirPlay 2 support will be available on Samsung Smart TVs in 190 countries worldwide.
Apple and Samsung dispute
The two smartphones giants were involved in patent fight for about seven years, with Apple accusing Samsung of copying the iPhone’s design. The two companies finally settled in June 2018 after multiple trials and Apple was awarded millions of dollars.
Despite fierce rivalry, the companies have shared a close partnership. Samsung provides Apple with key components, such as screens and other hardware, for devices including the iPhone and iPad.
The addition of iTunes on Samsung TVs comes just weeks after Apple opened up Apple Music to the Amazon Echo.
Apple is also expected to launch a TV service that combines free and paid content later this year, and its partnership with Samsung may help in promoting the service.