Carl Pei’s Nothing Partners With Flipkart in India


Nothing already has over 20,000 people signed up for early access with a registered interest close to $30 million in total

Nothing, a London-based consumer tech company has announced its foray into India. Founded by former OnePlus co-founder Carl Pei, Nothing is entering India in partnership with the country’s homegrown e-commerce marketplace, Flipkart. Pei, after his exit from OnePlus in October 2021, had announced the launch of his new consumer technology company in January 2021.

The company had recently announced the appointment of Manu Sharma as Nothing India’s VP and GM. Sharma was previously associated with Samsung Electronics.

“For the upcoming launch of @nothing ear (1), we are excited to partner with Flipkart as we mark Nothing’s entry in India,” read a social media post by Sharma.

The newly formed company has also announced teenage engineering as a founding partner of the company. “I’m really excited to welcome teenage engineering to the growing Nothing family. They consist of some of the best designers and creatives that I’ve had the pleasure of working with. Together, we’ve created a product road map that’s unique and true to Nothing’s vision,” Pei had said.

“When Carl first told me about Nothing’s vision I remember being super excited thinking about how this would be translated into the design identity of the products. After months of research and development, we are now in a place where I believe we will have something exciting to show to the world,” said Jesper Kouthoofd, Founding Partner & Creative Lead of Nothing.

Finally, the company recently announced that it is opening up for its community to invest as part of its Series A. So far, over 20,000 people have signed up for early access with a registered interest close to $30 million in total.

The company had previously planned to launch earbuds (1) in June. The same now has been pushed to a “a bit later this summer,” Pei had confirmed in a tweet. The India launch of Nothing ear (1) will take place alongside the global launch of the product by Nothing.