CP Plus Follows Separate Channel Approaches For B2B and B2C Business: Yogesh Dutta

Yogesh Dutta, Chief Operating Officer, CP Plus feels that sales channels are of utmost importance for a brand’s success He shared that a single channel strategy for a CCTV company will result in ‘instant death’ “The beauty of being in the CCTVs (Closed Circuit Television) and security cameras business is the fact that Diwali or … Continue reading CP Plus Follows Separate Channel Approaches For B2B and B2C Business: Yogesh Dutta