Crabtree Plans to Open 100 Experience Stores in India


The Havells owned brand has opened a experience centre in Jalandhar, Punjab. Crabtree said that its experience center is first of kind initiative in India

Image for representation only (Credits – Crabtree)

Crabtree has unveiled first-of-its kind range of automation smart switches SmartH in India. These switches, as per the company can be operated by connecting with Internet and via smart phone as well.

Company’s official statement read, “SmartH Touch-switches, which brings technology to deliver maximum functionality at a touch, and exquisite design to match the taste of today’s discerning customers and complement the latest interior trends with ease of installation by neighbourhood electrician and use by even elderly and children at home.”

The company also announced opening of an experience center for its products in Jalandhar, Punjab. Vivek Yadav, SVP, Havells India Limited said, “This experience centre will enable our customers’ especially interior designers and architects to get a first-hand experience of the advance technology, which is easy to install and use in our modern homes.”

Punjab – A hub of NRIs

Vivek further explained that Punjab being a hub of NRIs, is a strategic market for Crabtree. He said, “Being a hub for NRIs, Punjab is a strategic market for us and we see a lot of potential for growth in this market. We are confident that this first-of-its-kind Crabtree smart experience center will be appreciated by our customers in Punjab and will further help us boost our sales in the region. We are planning to open 100 such Experience centres across 30 metro cities in the next 3-4 years.”

Interestingly, this is first-of-its-kind initiative in the industry. Crabtree said that it will be showcasing all its  smart products under one roof offering instant solutions for specific needs related to modern homes.

Vivek added, “Today’s consumers are aspirational and want to have best products at their homes. They are ready to uplift their lifestyle and want to make a statement by embracing intuitive products. Internet based smart technologies are adapted by consumers for convenience and in order to cater to this demand in a unique way, we have introduced our first Crabtree Smart Experience Center. Smart phone technology is preferred to bring a convenient experience and that’s where Crabtree is bringing the smart switching solutions with the latest technology in Jalandhar.”